Sad you didn't make it to Bestival last weekend? DON'T BE. First of all, think how lovely and dry you were in comparison to those poor blighters out there having the time of their lives. Okay, maybe we need a better reason. How about we just give you a roasting hot playlist of fresh new talent to listen to you to enjoy your own mini-festival in the comfort of your mud-free home instead?
One thing that intrigued me was that it seemed that 99% of all music videos submitted, seemed to come straight from Jamaica, such is the passion of Ugandans brought up on dancehall music. With full patois accents and dancehall dance moves, it was like judging a Caribbean set of acts, as opposed to African. It reminded me of the early UK urban music scene.
As soon as you start trying to protect people from the potentially offensive, the whole thing turns into a giant game of whack-a-mole. Potentially offensive things leap up from all directions, and no sooner have you squashed one than a dozen more potential shocking things pop up instead. Because EVERYTHING is offensive. In some context. To someone.
The music video is alive and kicking. There are few art forms that can reach that many people that quickly, and while MTV may no longer be broadcasting wall-to-wall music videos, YouTube has taken its place. The combination of a good track combined with great visuals seems to resonate globally, and the great thing about YouTube is that it's totally democratic.
Woodkid (a.k.a.) Yoann Lemoine may be best known for directing the videos to Lana's Born To Die and Blue Jeans and Drake and Rihanna's Take Care, but if you've been paying attention, you will have noticed his multi-million viewed videos for his own tracks namely Iron (starring Agyness Deyn), Run Boy Run and most recently I Love You.