Online Advertising

Why Ads Need To Slim Down

Jason Mander | Posted 17.03.2017 | UK Tech
Jason Mander

Over the last year, we've seen several publishers introduce measures designed to tackle the spread of ad-blockers. In their quest to make sure ads are being seen by consumers, some have simply disabled access to their sites unless visitors turn off their blocking tools.

How Location Intelligence Can Reveal How Long Resolutions Last

Theo Theodorou | Posted 02.03.2017 | UK Tech
Theo Theodorou

Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?

YouTube Is Finally Killing One Of Its Most Annoying Advert Features

The Huffington Post | Sophie Gallagher | Posted 20.02.2017 | UK Tech

For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to e...

Finding An Illegal Stream Of A Football Match Or Film Will Soon Be Near Impossible

Press Association | Thomas Tamblyn | Posted 20.02.2017 | UK Tech

The days of simply Googling for an illegal stream of a football match or film will soon become near impossible as Google and Bing have announced a maj...

London Dungeon Leaves Everyone Horrified With This 'Sexist' Valentine's Campaign

The Huffington Post | Aubrey Allegretti | Posted 16.02.2017 | UK

The London Dungeon has been forced to apologise after a social media campaign to promote the attraction was branded “sexist”. The attraction poste...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

You Might Love Twitter But It's Still Not Making A Penny And That's A Problem

The Huffington Post | Thomas Tamblyn | Posted 09.02.2017 | UK Tech

With the year that we’ve just had it’s hard to imagine how it would have unfolded had we not had Twitter at our fingertips. Yet despite its seemin...

Twitter, Facebook Facing New Legal Curbs On Online Abuse

The Huffington Post | Paul Waugh | Posted 02.02.2017 | UK Politics

Facebook and Twitter could be legally forced to tackle abusive online trolls under a fresh crackdown considered by Parliament. The two US internet gia...

Programmatic TV: Are We Missing The Point?

Michael Greene | Posted 27.01.2017 | UK Tech
Michael Greene

As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?

Facebook Messenger Has Started Testing Ads, Because Nothing Is Sacred Anymore

The Huffington Post | Oscar Williams | Posted 26.01.2017 | UK Tech

Facebook is famously cautious when it comes to introducing new ads into its roster of platforms. Ever since the site first launched, the logic has bee...

Your News Feed Is About To Contain Even More Ads

The Huffington Post | Oscar Williams | Posted 10.01.2017 | UK Tech

If you thought Facebook couldn’t possibly squeeze any more ads into your News Feed, think again. The social media giant is set to start testing “m...

LGBT+ Organisations Launch Campaign Against Twitter's 'Ineffectual' Response To Hate Speech

The Huffington Post | Thomas Tamblyn | Posted 10.01.2017 | UK Tech

A group of LGBT+ organisations and personalities are today launching a campaign against Twitter’s handling of hate speech on its platform. The campa...

My Loose Theory of Too Much Information: Value of Trust Goes Up

Dr Johnny Ryan | Posted 15.07.2016 | UK Tech
Dr Johnny Ryan

Adblocking and publisher responses to it sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market.

TV VS YOUTUBE - What's Best For Business?

Martin Sadofski | Posted 03.06.2016 | UK Entertainment
Martin Sadofski

We are living in a golden age of TV. We are watching more and more great shows from an ever increasing array of new challengers to the traditional broadcasters. But beyond Netflix and Amazon we are seeing innovative brands becoming the publishers of great original content.

Cybersphere #1 - TASTY & The Rise of Online Sugar

Jonnie Bayfield | Posted 29.04.2016 | UK Universities & Education
Jonnie Bayfield

Now, I'm no adonis and my diet is certainly not fit for a king-unless that king was a fan of Yo-yoing like some 90's Blue Peter segment. My eating is...

Does Your Brand Speak Emoji?

Jon Buss | Posted 09.03.2017 | UK Tech
Jon Buss

Can a little yellow face with tears of mirth rolling down its cheeks really be considered not just a word, but the word that best summarises communication in the year 2015?

The Future Of Advertising Will Be Gender Fluid

Philip Ellis | Posted 18.11.2016 | UK
Philip Ellis

Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.

YouTube Red Is Google Taking Back Power in Online Video

Mat Greenfield | Posted 25.10.2016 | UK Tech
Mat Greenfield

Last week saw a red letter day for YouTube, finally unveiling its long-rumoured subscription service: YouTube Red. In the process, it risked alienating video creators, dealt a blow to Internet advertising and made a bold move to ensure its future relevance in online media.

Celebrity Advertising, Annoying or Useful?

Amanda Elias | Posted 25.08.2016 | UK
Amanda Elias

As a business owner I have tried many different kinds of advertising, from papers, to radio, to magazines (including Vogue) etc and you know what works best? Celebrity advertising.

The New John Lewis Advert Captures The Chaos Of Children

The Huffington Post UK | Sophie Brown | Posted 21.08.2015 | UK Parents

This advert will bring a knowing smile to the faces of many parents. John Lewis Insurance have cast their own tiny dancer to enthusiastically pran...

A Beautiful Mind: Is Neuroscience the Future of Advertising?

Jon Buss | Posted 27.07.2016 | UK Tech
Jon Buss

At the end of the day, the mind is a fascinating tool and what drives human decision-making will continue to keep marketers up at night - whether we understand the brain or not.

Wearing Your Brand on Your Sleeve: Advertising in the World of Wearables

Jon Buss | Posted 15.06.2016 | UK Tech
Jon Buss

We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Dominic Trigg | Posted 30.06.2015 | UK Politics
Dominic Trigg

With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.

How a Little Online Dog Meat Mischief on Twitter Went Just a Little Too Far

Gary Gowers | Posted 31.05.2015 | UK Tech
Gary Gowers

The ease of access to customers has been made even simpler for advertisers with the rise and rise of social media, and Facebook and Twitter provide a one-click route into the palm of a customer's hand.

Can Cryptocurrencies and Micro-Tipping Really Kill Pesky Display Ads?

Will Bancroft | Posted 02.06.2015 | UK Tech
Will Bancroft

When the Internet blew up, how we consume and pay for content changed forever. Instead of having to buy the whole newspaper, or magazine, we were able to browse just the articles we were most interested in. Publishers moved to sell digital ad space, just as they did in physical publications before.