Online Advertising

The Quantified Mum

Andy Kahl | Posted 25.03.2014 | UK Tech
Andy Kahl

No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.

How Should Businesses Celebrate 10 Years of Facebook?

Michelle Wright | Posted 05.04.2014 | UK Tech
Michelle Wright

So, with today's 10th birthday of Facebook in mind, I've been thinking more about how Facebook has impacted on the business community and whether its time for me to move out of the shadows and firmly into the Facebook fold. After all it's working for some 24 million UK users...

Why Facebook Is Doomed

Jonathan Guy | Posted 25.03.2014 | UK Tech
Jonathan Guy

It may seem like I have something against Facebook but that's not the case. It is now, and is likely to remain for some time, the number one social networking site in the world and frankly reaches more people than I can ever hope to. But it's the 'reach' part that is causing me concern.

Think Optimisation Is Just for the Ad Ops Team? Think Again

Roger Williams | Posted 22.03.2014 | UK Tech
Roger Williams

Once upon a time, "optimisation" in the online advertising world was firmly viewed as the domain and responsibility of the advertising operations team. The direct sales team would secure the deal and the ad ops team would deliver it.

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

What is the Future for Online Advertising?

Colin Strong | Posted 23.01.2014 | UK Tech
Colin Strong

In the midst of the excited talk about online we are perhaps losing sight that at the end of this sits a human being. And I would argue that this simple fact questions much of the prevailing logic of online advertising and calls for an approach that better reflects core human values and needs.

Leveraging the Video Gold Rush

Dominique Busso | Posted 23.01.2014 | UK Tech
Dominique Busso

I was inspired to see that digital publishers are reporting a 14% lift in overall revenues after what has certainly been a challenging few years, with online video continuing to be the fastest growing advertising format for digital publishers, up 21% year on year.

Opposites Attract - Media Owners and Brands in the Native Age

Ben Hooper | Posted 23.01.2014 | UK
Ben Hooper

Fast-forward to the present day and our media landscape looks like a shattered kaleidoscope - ridiculously fragmented, all over the place. The democratisation of media; handing power back to people so they can read and watch what they want, when they want (not to mention be publishers and broadcasters themselves) has fundamentally changed the way media owners and brands operate together.

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?

Cats and Dogs at the Click of the Mouse - the Public Has a Role to Play in Regulating Online Pet Sales

Rachel Cunningham | Posted 04.11.2013 | UK Lifestyle
Rachel Cunningham

If you spend a few minutes browsing the pets for sale section of any classified website, the chances are it won't be too long until you come across inappropriate or even shocking pet advertisements.

The Growth of Social Retail: How Brands Are Wooing You Online

Jonny Ross | Posted 06.10.2013 | UK Tech
Jonny Ross

As consumers, our buying decisions are increasingly influenced by online content and campaigns, as we use social media platforms to research products and seek advice from friends. Retailers who don't invest in their digital communications will quickly become left behind.

Advertising Can Be Beautiful, But Can It Be Art?

Ryan Manchee | Posted 02.09.2013 | UK
Ryan Manchee

With ever more competition for our attention, advertisers are thinking differently about what it takes to capture the imagination of audiences. Increasingly we're seeing brands experiment with delivering more emotive, cinematic work that's a long way from the TV spots we're accustomed to.

What Does Dad Really Want for Father's Day? His Web Browser May Know Better Than You Do

Andy Kahl | Posted 12.08.2013 | UK Tech
Andy Kahl

Dads can be notoriously hard to shop for - and the tired old joke of a new pair of socks or an ugly tie is important to avoid at all costs. So whether you're relying on online data collectors to help you with your shopping decisions, or you're looking to give the gift of privacy - let your web browser help make this Father's Day special.

The Future of Online Video: It's About More Than Video

Suranga Chandratillake | Posted 04.08.2013 | UK Tech
Suranga Chandratillake

teve Jobs famously said "You have to start with the customer experience and work backwards to the technology - not the other way round." Try doing this with Online Video. Sometimes you watch it because it's the best way to understand something (how to tie a bowtie), sometimes because it's the only option.

Online Video Ads Continue To Evolve Beyond Simple Reproductions Of TV Ads

Jonathan Heath | Posted 03.08.2013 | UK Tech
Jonathan Heath

As advertisers and video marketing agencies become more emboldened with the creative for online advertising the approval ratings and the views have skyrocketed. By embracing the gifts of the YouTube interface and the myriad of options with HTML5 the bar is consistently being taken to new heights.

Q: Guess Which Brands Fund Criminality? A: Most of Them

Duncan Trigg | Posted 08.07.2013 | UK Tech
Duncan Trigg

Think of a brand. Any multinational brand. Then think about how much that brand invests in protecting itself from reputational damage. Surely, with all of this in mind, they would never get involved in funding criminality. Well, in actual fact, many do without even realizing it.

Not-So-Mobile Mags

Neil Ayres | Posted 15.07.2013 | UK Tech
Neil Ayres

A good many voices on its release asserted that the iPad would prove the saviour of publishing, yet new research shows that, generally, magazine publishing has not capitalised on the opportunities that the modern 'cross-platform' reader presents.

Cost Per Auction : Real Time Bidding Shakes Up Online Advertising

Preetam Kaushik | Posted 10.07.2013 | UK
Preetam Kaushik

How about an eBay for advertisers? Say goodbye to bulk media buys around inventory that is racked and stacked so far in advance that advertisers have...

Digital Marketers: If Your Agency Admires Mark Zuckerberg's 'Hacker Way' You May Have a Problem

Shaun Varga | Posted 01.07.2013 | UK Tech
Shaun Varga

Mark Zuckerberg's note to Facebook shareholders explains how the hacker way has given his business a particular mentality. The argument, as I understand it, is that just getting stuff done is the key to progress - rather than procrastinating. It's about continuous, relentless progress. Roger so far. But then there's this...

There's Been an Eruption

Andy Law | Posted 27.06.2013 | UK
Andy Law

Advertising does matter. It provides choice. Good advertising can be an opportunity for a brand to add value to people's lives. It's time to be inventive and think how a brand can live in a positive, engaging way beyond its digital dimensions.

The Continuing Online Advertising #Fail

Duncan Trigg | Posted 03.06.2013 | UK
Duncan Trigg

It's certainly not going to be easy for Nike to distance themselves from Pistorius. And they won't be helped by having Nike adverts appear next to editorial stories of brand ambassadors caught up in all sorts of trouble. But this is going on every single day in markets across the world. Due to the nature of online advertising, once an advert is sent out from the original advertiser, they basically give up their control of where the content lands.

Social Media Is Free, Just Like a PR Agency...

Steve Loynes | Posted 12.05.2013 | UK Tech
Steve Loynes

Social media suffers from a similar perception. Run a blog, create a Facebook page, do something on Pintrest, have a LinkedIn company page, submit a comment in a forum - it's all free stuff. No online advertising budget required. Write something, click a button.

Why Publishing and Advertising Work in Tandem

Preetam Kaushik | Posted 06.05.2013 | UK Tech
Preetam Kaushik

If your company concentrates on demographics, it is only reasonable to focus on the area where your potential customers are located. Facebook, Linked-in, Twitter et al are all teeming with groups of people in a particular location.

What Will Your Home in 2020 Look Like?

Ryan Manchee | Posted 12.04.2013 | UK Tech
Ryan Manchee

A big theme amidst the gadgetry at CES this year, The Connected Home, is turning into a real-life domestic internet you live in. So what exactly could your home look like by 2020?

Is The Humble Advert Dying?

Charlie Thomas | Posted 22.01.2013 | UK

Is the humble advert dead? Advertisers in the UK are shifting away from traditional forms of advertising in favour of more subtle ways of attracting c...