Online Advertising

How a Little Online Dog Meat Mischief on Twitter Went Just a Little Too Far

Gary Gowers | Posted 08.04.2015 | UK Tech
Gary Gowers

The ease of access to customers has been made even simpler for advertisers with the rise and rise of social media, and Facebook and Twitter provide a one-click route into the palm of a customer's hand.

Can Cryptocurrencies and Micro-Tipping Really Kill Pesky Display Ads?

Will Bancroft | Posted 07.04.2015 | UK Tech
Will Bancroft

When the Internet blew up, how we consume and pay for content changed forever. Instead of having to buy the whole newspaper, or magazine, we were able to browse just the articles we were most interested in. Publishers moved to sell digital ad space, just as they did in physical publications before.

Using Data and Insights to Unleash Brand Creativity

Owen Sagness | Posted 31.03.2015 | UK Tech
Owen Sagness

As technology becomes ubiquitous, it provides a means for brands to extend and enrich real life experiences. If marketers are prepared to take a leap of faith and explore these future visions, it will unleash their creativity now, driving innovation and cutting through the noise.

Why Transformational Technology Is the 'Red Thread' at Advertising Week Europe

Andy Hart | Posted 24.03.2015 | UK
Andy Hart

This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.

How Does Creativity Live in an Automated World?

Chris Camacho | Posted 24.03.2015 | UK
Chris Camacho

Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.

Is SEO Something Start Ups Really Need?

Erica Sosna | Posted 17.04.2015 | UK Tech
Erica Sosna

Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.

Consumers Don't Want an Ad-free Web - They Want a Relevant One

Tej Rekhi | Posted 24.03.2015 | UK Tech
Tej Rekhi

The web-using world needs a reality check. Consumers who enjoy virtually unlimited access to information, social connections and entertainment on their devices all day long are - for the most part - oblivious to the costs and complexities associated with the online ecosystem.

The Great Advertising Shift

Nathalie Gaveau | Posted 13.12.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.

How Etailers Can at Long Last Capture the Passing Online Customer

Dr. David Patterson | Posted 21.09.2014 | UK Tech
Dr. David Patterson

Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.

Save Your Ad for a Rainy Day

Tej Rekhi | Posted 16.09.2014 | UK Tech
Tej Rekhi

Ad serving based on the weather conditions is nothing new, however it is about to become much more prevalent due to technological advancements... In the future, ad exchanges will enable advertisers to place different versions of an ad based on the weather.

The Bum Craze of the Modern World

Liza Bel | Posted 29.08.2014 | UK
Liza Bel

Since the arse-liberating trend began in the 90s, we have become incredibly open-minded about revealing our bottoms, yet extremely prejudiced about how they should look like - size, tan, firmness, roundness... Everybody seems to have a vision of how a perfect bottom should look like - nobody is indifferent.

11 Things You Need to Know About Native Advertising

Sharon Jaffe | Posted 24.08.2014 | UK Tech
Sharon Jaffe

As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...

How Not to Pack Trackers on Holiday

Andy Kahl | Posted 03.08.2014 | UK Tech
Andy Kahl

As the beginning of summer approaches, people all over the world are making plans for a holiday. The digital age has certainly revolutionised travel booking - a task that used to require the marrying of information from many disparate sources into a single itinerary is now accomplished in just a few clicks.

Online Ad Fraud: How Much Does It Really Cost Advertisers?

Tej Rekhi | Posted 27.07.2014 | UK Tech
Tej Rekhi

If advertisers used the tools available to them, and focus more on prevention, rather than reaction, they would be in a better position to weed out fraud. The goal is to verify that their ads appear on quality sites with content relevant to the brand.

What is Ambient Ecommerce?

Dr. David Patterson | Posted 23.07.2014 | UK Tech
Dr. David Patterson

Ten or fifteen years ago, a wonderful new world was promised for digital mankind. Futurologists and preachers of the web, internet and digital media revolutions all confidently asserted that a paradise was beckoning in which advertising would finally, seamlessly and efficiently actually work.

From Smart Cities to Smart Shopping

Tej Rekhi | Posted 23.06.2014 | UK Tech
Tej Rekhi

This technology can be used by councils to identify busy routes and redirect traffic, capture images of damage to public buildings, monitor playgrounds and be informed when the recycling bins need to be emptied.

The Quantified Mum

Andy Kahl | Posted 24.05.2014 | UK Tech
Andy Kahl

No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.

How Should Businesses Celebrate 10 Years of Facebook?

Michelle Wright | Posted 05.04.2014 | UK Tech
Michelle Wright

So, with today's 10th birthday of Facebook in mind, I've been thinking more about how Facebook has impacted on the business community and whether its time for me to move out of the shadows and firmly into the Facebook fold. After all it's working for some 24 million UK users...

Why Facebook Is Doomed

Jonathan Guy | Posted 25.03.2014 | UK Tech
Jonathan Guy

It may seem like I have something against Facebook but that's not the case. It is now, and is likely to remain for some time, the number one social networking site in the world and frankly reaches more people than I can ever hope to. But it's the 'reach' part that is causing me concern.

Think Optimisation Is Just for the Ad Ops Team? Think Again

Roger Williams | Posted 22.03.2014 | UK Tech
Roger Williams

Once upon a time, "optimisation" in the online advertising world was firmly viewed as the domain and responsibility of the advertising operations team. The direct sales team would secure the deal and the ad ops team would deliver it.

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

What is the Future for Online Advertising?

Colin Strong | Posted 23.01.2014 | UK Tech
Colin Strong

In the midst of the excited talk about online we are perhaps losing sight that at the end of this sits a human being. And I would argue that this simple fact questions much of the prevailing logic of online advertising and calls for an approach that better reflects core human values and needs.

Leveraging the Video Gold Rush

Dominique Busso | Posted 23.01.2014 | UK Tech
Dominique Busso

I was inspired to see that digital publishers are reporting a 14% lift in overall revenues after what has certainly been a challenging few years, with online video continuing to be the fastest growing advertising format for digital publishers, up 21% year on year.

Opposites Attract - Media Owners and Brands in the Native Age

Ben Hooper | Posted 23.01.2014 | UK
Ben Hooper

Fast-forward to the present day and our media landscape looks like a shattered kaleidoscope - ridiculously fragmented, all over the place. The democratisation of media; handing power back to people so they can read and watch what they want, when they want (not to mention be publishers and broadcasters themselves) has fundamentally changed the way media owners and brands operate together.

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?