We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.
With 194 marginal seats in the UK, needing only a 5% change in behaviour for them to switch allegiance, the party that has utilised effective online marketing campaigns targeted at voters in these constituencies could have helped provide a deciding factor in these last couple of weeks of the campaign.
This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.
Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.
Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.
Since the arse-liberating trend began in the 90s, we have become incredibly open-minded about revealing our bottoms, yet extremely prejudiced about how they should look like - size, tan, firmness, roundness... Everybody seems to have a vision of how a perfect bottom should look like - nobody is indifferent.
As the beginning of summer approaches, people all over the world are making plans for a holiday. The digital age has certainly revolutionised travel booking - a task that used to require the marrying of information from many disparate sources into a single itinerary is now accomplished in just a few clicks.
No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.