Online Advertising

How Etailers Can at Long Last Capture the Passing Online Customer

Dr. David Patterson | Posted 22.07.2014 | UK Tech
Dr. David Patterson

Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.

Save Your Ad for a Rainy Day

Tej Rekhi | Posted 17.07.2014 | UK Tech
Tej Rekhi

Ad serving based on the weather conditions is nothing new, however it is about to become much more prevalent due to technological advancements... In the future, ad exchanges will enable advertisers to place different versions of an ad based on the weather.

The Bum Craze of the Modern World

Liza Bel | Posted 14.07.2014 | UK
Liza Bel

Since the arse-liberating trend began in the 90s, we have become incredibly open-minded about revealing our bottoms, yet extremely prejudiced about how they should look like - size, tan, firmness, roundness... Everybody seems to have a vision of how a perfect bottom should look like - nobody is indifferent.

11 Things You Need to Know About Native Advertising

Sharon Jaffe | Posted 26.06.2014 | UK Tech
Sharon Jaffe

As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...

How Not to Pack Trackers on Holiday

Andy Kahl | Posted 04.06.2014 | UK Tech
Andy Kahl

As the beginning of summer approaches, people all over the world are making plans for a holiday. The digital age has certainly revolutionised travel booking - a task that used to require the marrying of information from many disparate sources into a single itinerary is now accomplished in just a few clicks.

Online Ad Fraud: How Much Does It Really Cost Advertisers?

Tej Rekhi | Posted 27.07.2014 | UK Tech
Tej Rekhi

If advertisers used the tools available to them, and focus more on prevention, rather than reaction, they would be in a better position to weed out fraud. The goal is to verify that their ads appear on quality sites with content relevant to the brand.

What is Ambient Ecommerce?

Dr. David Patterson | Posted 23.07.2014 | UK Tech
Dr. David Patterson

Ten or fifteen years ago, a wonderful new world was promised for digital mankind. Futurologists and preachers of the web, internet and digital media revolutions all confidently asserted that a paradise was beckoning in which advertising would finally, seamlessly and efficiently actually work.

From Smart Cities to Smart Shopping

Tej Rekhi | Posted 23.06.2014 | UK Tech
Tej Rekhi

This technology can be used by councils to identify busy routes and redirect traffic, capture images of damage to public buildings, monitor playgrounds and be informed when the recycling bins need to be emptied.

The Quantified Mum

Andy Kahl | Posted 24.05.2014 | UK Tech
Andy Kahl

No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.

How Should Businesses Celebrate 10 Years of Facebook?

Michelle Wright | Posted 05.04.2014 | UK Tech
Michelle Wright

So, with today's 10th birthday of Facebook in mind, I've been thinking more about how Facebook has impacted on the business community and whether its time for me to move out of the shadows and firmly into the Facebook fold. After all it's working for some 24 million UK users...

Why Facebook Is Doomed

Jonathan Guy | Posted 25.03.2014 | UK Tech
Jonathan Guy

It may seem like I have something against Facebook but that's not the case. It is now, and is likely to remain for some time, the number one social networking site in the world and frankly reaches more people than I can ever hope to. But it's the 'reach' part that is causing me concern.

Think Optimisation Is Just for the Ad Ops Team? Think Again

Roger Williams | Posted 22.03.2014 | UK Tech
Roger Williams

Once upon a time, "optimisation" in the online advertising world was firmly viewed as the domain and responsibility of the advertising operations team. The direct sales team would secure the deal and the ad ops team would deliver it.

Cookies: What Can We Learn From the Google and Apple Approach?

Brian Suh | Posted 03.02.2014 | UK Tech
Brian Suh

Cookies have been on the receiving end of a great deal of bad press recently. Most recently, it is rumoured that Google plans to replace cookies with a tracking technology called AdID, which has sent the debate about the future of cookies into overdrive.

What is the Future for Online Advertising?

Colin Strong | Posted 23.01.2014 | UK Tech
Colin Strong

In the midst of the excited talk about online we are perhaps losing sight that at the end of this sits a human being. And I would argue that this simple fact questions much of the prevailing logic of online advertising and calls for an approach that better reflects core human values and needs.

Leveraging the Video Gold Rush

Dominique Busso | Posted 23.01.2014 | UK Tech
Dominique Busso

I was inspired to see that digital publishers are reporting a 14% lift in overall revenues after what has certainly been a challenging few years, with online video continuing to be the fastest growing advertising format for digital publishers, up 21% year on year.

Opposites Attract - Media Owners and Brands in the Native Age

Ben Hooper | Posted 23.01.2014 | UK
Ben Hooper

Fast-forward to the present day and our media landscape looks like a shattered kaleidoscope - ridiculously fragmented, all over the place. The democratisation of media; handing power back to people so they can read and watch what they want, when they want (not to mention be publishers and broadcasters themselves) has fundamentally changed the way media owners and brands operate together.

Do Smart TVs Mean Smarter Advertising?

Ryan Manchee | Posted 23.01.2014 | UK Tech
Ryan Manchee

Grab a cigar, the next generation of TV ads are being born. They are a spitting image of their parents, but they've evolved to become interactive, more engaging, and more digital. But how do they work?

Cats and Dogs at the Click of the Mouse - the Public Has a Role to Play in Regulating Online Pet Sales

Rachel Cunningham | Posted 04.11.2013 | UK Lifestyle
Rachel Cunningham

If you spend a few minutes browsing the pets for sale section of any classified website, the chances are it won't be too long until you come across inappropriate or even shocking pet advertisements.

The Growth of Social Retail: How Brands Are Wooing You Online

Jonny Ross | Posted 06.10.2013 | UK Tech
Jonny Ross

As consumers, our buying decisions are increasingly influenced by online content and campaigns, as we use social media platforms to research products and seek advice from friends. Retailers who don't invest in their digital communications will quickly become left behind.

Advertising Can Be Beautiful, But Can It Be Art?

Ryan Manchee | Posted 02.09.2013 | UK
Ryan Manchee

With ever more competition for our attention, advertisers are thinking differently about what it takes to capture the imagination of audiences. Increasingly we're seeing brands experiment with delivering more emotive, cinematic work that's a long way from the TV spots we're accustomed to.

What Does Dad Really Want for Father's Day? His Web Browser May Know Better Than You Do

Andy Kahl | Posted 12.08.2013 | UK Tech
Andy Kahl

Dads can be notoriously hard to shop for - and the tired old joke of a new pair of socks or an ugly tie is important to avoid at all costs. So whether you're relying on online data collectors to help you with your shopping decisions, or you're looking to give the gift of privacy - let your web browser help make this Father's Day special.

The Future of Online Video: It's About More Than Video

Suranga Chandratillake | Posted 04.08.2013 | UK Tech
Suranga Chandratillake

teve Jobs famously said "You have to start with the customer experience and work backwards to the technology - not the other way round." Try doing this with Online Video. Sometimes you watch it because it's the best way to understand something (how to tie a bowtie), sometimes because it's the only option.

Online Video Ads Continue To Evolve Beyond Simple Reproductions Of TV Ads

Jonathan Heath | Posted 03.08.2013 | UK Tech
Jonathan Heath

As advertisers and video marketing agencies become more emboldened with the creative for online advertising the approval ratings and the views have skyrocketed. By embracing the gifts of the YouTube interface and the myriad of options with HTML5 the bar is consistently being taken to new heights.

Q: Guess Which Brands Fund Criminality? A: Most of Them

Duncan Trigg | Posted 08.07.2013 | UK Tech
Duncan Trigg

Think of a brand. Any multinational brand. Then think about how much that brand invests in protecting itself from reputational damage. Surely, with all of this in mind, they would never get involved in funding criminality. Well, in actual fact, many do without even realizing it.

Not-So-Mobile Mags

Neil Ayres | Posted 15.07.2013 | UK Tech
Neil Ayres

A good many voices on its release asserted that the iPad would prove the saviour of publishing, yet new research shows that, generally, magazine publishing has not capitalised on the opportunities that the modern 'cross-platform' reader presents.