Today, the workshops are up and running throughout Everton Football Club's communities. The goal of the project, if I can use that pun, is to educate young men to understand what healthy/appropriate relationships look like and then apply this learning to keeping safe online. Andy, who runs the workshops aided by the Everton Safeguarding Team, is not only an e-safety expert trainer, but also a Football Coach, so he's been able to make an immediate connection with all the young men participating.
Facebook now sees eight billion average daily video views and Snapchat users aren't far behind, sending more than seven billion photos and videos each day. They say sharing is caring - and that's true to an extent. But when you overshare or share the wrong information online, that can often lead to tricky conversations or unintended consequences.
The Newsround kid contributors told me that sometimes social media makes them anxious. Selfies, they say, are fun, but come with a catch. "It's important to look good...when I look at photos of celebrities I worry a bit about how I look", said one. "Sometimes I take 10 or 15 pictures before I am happy with the one I put on the site", said another.
Imagine discovering that your child had been sent a message by an adult, on social media or through a mobile phone app, asking whether they liked sex or what kind of underwear they were wearing. You'd probably feel a mixture of anger, panic, fear and revulsion. You'd want to take action. You might go straight to the police and tell them what had happened. But the police may not be able to do anything.
This is a mendacious attempt to derail sensible safeguarding measures presumably as it is perceived to be easier to decry any attempts to regulate internet sites as 'unworkable', than have to make the case for why existing BBFC regulations for classification of sex on film might be reviewed and possibly modernised in light of changing sexual attitudes.
Theresa May talked very tough last week in her conference speech about making sure business interests don't undermine the wider needs of the community. An ideal start would be for her government to ensure the regulator receives the powers it needs to block sites that are not willing to ensure their customers are old enough to view them.
Cleaning up the internet of abuse images and videos - that in the worst cases depict children being raped and tortured - is a global challenge. The significant achievements of the Internet Watch Foundation (IWF) are crucial in this battle and this week its annual report revealed a staggering 417% increase over two years in the volume of images reported and removed.
Tackling the broader cybercrime challenge needs an orchestrated response. I wanted to highlight three ways in which law enforcement agencies are working with each other and other organisations (including my own) to tackle the real and very present danger represented by opportunistic and organised criminals online...