The internet was set ablaze the past few weeks, by Candace Payne - now dubbed the 'Chewbacca Mum', for sitting in her car and trying out the talking Chewbacca mask she had just bought. To this day, she is the biggest star on the internet. The emotional connection she built with the world wide web is just a small indicator of the power of storytelling.
It boils down to the fact that doctors and nurses do are the point of the NHS. Everything else is just a structure to allow them to do it in the most efficient way. And two of the things that makes it efficient is making it free at point of service, and making the people at the point of service happy, awake, and willing to make the necessary sacrifices their job requires.
From today people will get the opportunity to sign up when they visit the Oyster Online or Contactless pages on the TfL website. If we can make sure that as many people as possible know how to register and we make it easily accessible to them in their everyday lives we really will be able to make a real difference and save lives.
Donating an organ is one of the most inspiring and altruistic things a person can do. It is often the gift of life to someone who is critically ill and might otherwise have just weeks or months left to live. It can give families in their darkest hour, the opportunity to turn their tragedy into hope.