The overarching theme of this blog is to show that better use of the skills and creativity of the UK advertising and communications sector would benefit society as a whole as well as business... But even I admit that, with all the creativity in the world, none of us could stop the floods which have dominated our media landscape.
Swathes of England are underwater, thanks to rain and flooding that has been linked by the Met Office to climate change. Yet our environment secretary, of all people, is a climate change denier who ignores the science and has slashed the number of people in his department working on preparing the UK for the impacts of climate change. For how long will David Cameron continue to have confidence in Owen Paterson?
Look beneath the surface and our rivers need help. Latest government figures show that just one fifth of our rivers are in a healthy ecological state. Over half of freshwater and wetland species are in decline and one in ten is on national red lists.
So let me get this straight; Owen Patterson, the Environment Secretary, admits he has been outwitted in the War on Badgers...by the badgers.
For many wildlife experts, scientists, veterinarians and local residents, the pilot badger culls in parts of Somerset and Gloucestershire over the last six weeks proved that shooting large numbers of free-roaming badgers was unsafe, inhumane and inefficient.
Aging Tory ministers might be in denial about the reality of climate change and the urgent need to tackle it, but students and young people aren't. We are increasingly aware of the dangers climate change poses for our future and that's why it should come as no surprise that the rising environment movement is young, vibrant and determined to play our part in tackling this huge challenge.
Cameron may have realised the depths of his troubles when he found out he wasn't just taking on one national treasure but two. As if badgers weren't beloved enough, Sir David Attenborough has joined a musical supergroup consisting of Brian May, Slash, Shara Nelson and others as they enter the charts this week on an anti-cull ticket.
The only scientists who are pro-cull are those on the payroll of government or the farming industry. Even the BVA's own vets openly attacked their organisation in the Independent last week, accusing them of bringing their profession into disrepute by the BVA's pro-cull stance.
On 1 June licences will be issued for the culling of badgers across pilot cull zones. We really need to look at this as a 'grave crime'. It's not only a crime against wildlife, it's a crime against science and a crime against public opinion - that which the government is supposed to represent.
Today's news that Waitrose are suspending the use of the three neonicotinoids in their supply chain is a ray of hope for the bees amidst predictably grey skies and gloomy headlines.
For the young person in Northern Ireland current prospects are dire and as I look to the future, speaking directly as a young and disgruntled jobless person, I am filled with foreboding.
Good morning Lemmings and rejoice for a new record has been set! That's right, I managed to fully comprehend around 68.2% of last night's show which is by far and away the most clarity I have ever achieved with an episode from Northern Ireland (I usually manage 20 or so percent).