We know that engaging men on gender equality is not easy, there are many barriers, but we cannot give up. There is huge pressure on boys and men to conform to the norms that constrain them as much as they do women. All children deserve the chance to live life to the full, follow their own path and choose how best to use their talents and pursue their interests.
As an equal parent in and out of working hours for over five years now, I've realised there's no fairytale quite so engaging, but quite so without actual substance, as the modern fatherhood myth. There's a convincing but untrue story about a huge army of fathers out there across the UK, all merrily doing their fair share of childcare, or maybe even more than their female partners. Just take a look outside. Where are the groups of dads sitting in coffee shops, or joining sing-along at the local library?
What have we learnt from programmes like The Apprentice? Perhaps it's that 100% is no longer enough and only at least 5556.7% will do? Or, how about the fact that a grey shiny suit always seems to be the right "executive" look? These life lessons aside, it may come as a surprise to learn that one of the biggest gifts programmes like The Apprentice have left us with is that it's okay to be a bit Machiavellian in life. And we're being so more and more especially when it comes to maternity leave.