Pensions are still regarded as incredibly complicated, scary and boring. We need to dispel the myth that investing in a pension scheme is hard work. For the woman at the party, the advantages of receiving valuable matching contributions from her employer had not got through. She had lost out on 10 years' free money between the ages of 25 to 35.
In my last article, I identified a new young generation, the SAFFYs: Serious, Active, Forward-Facing Youth. They're very different to the "typical teen" parodied by Kevin the Teenager. Less frivolous, hedonistic, lazy and 'devil may care'. More anxious and responsible about the future, and more respectful of the past.
Pension relief is one of the most common (and government-sanctioned ways) to avoid tax. Limiting it (especially if other exemptions and loopholes were also altered) could lead to further knock on gains for the public purse as higher earners find fewer simple ways to avoid taxation at their disposal.