By focusing on the scientific facts, the initiative misses an essential point - that information is only one factor - and generally a weak one - in influencing thoughts and convictions. It is the accompanying rhetoric - the skillful exploitation of language - that shapes the messages received and drives audience reaction.
Kevin is bold. Immediately I get the sense he is telling me his story. The real one. Not the image-conscious one covered in a veneer of glossy hindsight bias. Kevin tells me straight - "I don't think the story behind the clothes has to be important". He doesn't feel the need to make anything up - verbally or sartorially.
While all the goals are valuable, Global Goal 9, which seeks to build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation, is especially important.
Housed in the tower of one of Amsterdam's medieval buildings is something quite unexpected--a lab full of machines, incubators, petri dishes, and microbes. It might sound like the beginning of a gothic novel, but this is just where Waag Society's open wetlab--an initiative that strives to make biotechnology more accessible--happens to operate.
Lunar Mission One also aims to investigate the prospects for a permanent lunar base. The Moon is expected to become an important part in the future logistics of the human exploration of Mars, and to help reduce its huge expense.
Far too often there exists a disconnect between education and people's real world experience. Young children still draw the mad, bushy haired man in a white coat when they are asked to think about what a scientist looks like.
Science does not claim to have all the answers. Nor is it just about stars and labs and planets and things that seem far away from us or far removed from our daily lives: it's also about animal behaviours and how our brain works and how we are connected to the planet and whether or not our species will survive climate change.
Modern scientific medicine and laboratory science are very new in terms of evolution. Penicillin has only been around for about 100 years. Scientific medicine was created as a reaction to acute infections and traumas which were prevalent in the 19th and early 20th century.
Lunar Mission One will provide invaluable support to the current international effort to return to the Moon by drilling deep into the lunar South Pole for geological samples, and testing the polar region for its suitability for a crewed base.
We all remember Microsoft's brief sojourn in facial analytics earlier this year, the 'How Old' website which guessed the age of people on social media with varying degrees of success. But chronological age is not what matters here; instead it is the rate at which a person is biologically aging, which can be affected by their lifestyle and environment.
I find maps intoxicating. My house is full of dusty sheet maps, sailing almanacs (and I don't even sail), atlases, tourist maps and diagrams that have been sketched on napkins and I dare not discard. Maps are to me the constant, bewitching possibility of exploration. They are the places I have never been, the wild spaces I have never seen, the intoxicating promise of adventures untold.
The UK and Irish national meteorological offices recently announced a pilot scheme to name severe wind storms that will affect Ireland and the UK this winter. Why? Giving a wind storm a name raises awareness, it gives the storm personality and ultimately helps people prepare for severe weather.
There's a reason of course for Dawkins' line of questioning. He is a scientist and probing goes with the territory. But Dawkins' relentless curiosity appears to have killed any sensibilities he has about how human beings operate.
We call for government to require politicians and civil servants to engage with researchers. Open and permanent programmes to bridge the gap between scientific research and policy should be hallmarks of every government.
I really do hope that the show establishes a lifelong interest in science for my children and encourages them to ask why and how things work. I look forward to continuing to find myself humming the theme tune at work and hearing my children saying Balabalaboomboom! for the foreseeable future at least.
Bonkers! How else could you describe a heart doctor in the middle of ground-breaking PhD research into de-mystifying the intricate fibres of our heart muscle who takes up triathlon as a distraction from desk work? Meet Dr Laura-Ann McGill, or LA as she's fondly known.