Mobile is the answer... it's how 87%+ of people even in the UK connect with their world, and therefore, brands. Messaging Apps are not some kind of magic hippo chow that lets marketers get up in people's grilles again in the same way in a new place... Messaging and mobile are a filter for fail.
People tend to ignore marketers' messages on social media, mainly due to frustration over quantity and sometimes irrelevancy of adverts... The best quality content is not necessarily expensive to create; but definitely appealing to people. In different words, brands need to act more like human.
Being at university was very different from being at home changing nappies and reading stories to my three babies... Investing in young mums (and dads too) by giving support, encouragement and free or affordable full-time childcare is vital, as is removing barriers to education. Who knows what those other young women - insultingly known as "pramfaces" - could turn out to be if they were helped and supported as I was.
Was the study really as sinister as many are making out? I think not... Facebook and other big sites conduct experiments on their users every day, using data to improve their product as well as the user experience... In reality, the #FacebookExperiment is little more than website optimisation.
So how can we, knowing the great leaps that technology has recently made, go back to feeling excited about the future? And is there a way to predict what will happen, without turning to the (probably) unrealisable dream of flying skateboards?
Thunderstorms are notoriously difficult to forecast with any precision. It is perhaps a little surprising that prediction of the timing and location of one of Nature's most dramatic events, poses an enduring problem for weather forecasters.
We need to inform parents about their choices instead of scaring them into avoiding bedsharing.
Nearly half of the UK's office workers are suffering from 'Infobesity', the over-consumption of information. It's making us unhappy, is bad for our health, and hurts our productivity... There must be something wrong with the office culture in many companies when 45% of workers feel that they should reply to work email instantly - no matter where they are or what they're doing.
Greg Clark takes over Willetts' old brief, and George Freeman will be the UK's first 'Minister for Life Sciences'. What does life hold in store for them, and for the science sector they'll be responsible for? David Willetts - for all the protests that dogged him over Higher Education reforms - was an almost universally-liked figure amongst the UK science community.
As atmospheric carbon levels reach seemingly implacable heights, the degree to which sustainable solutions must be implemented follows suit. And yet, little headway has been made on this critical issue, at least according to recent forecasts from the Intergovernmental Panel on Climate Change, which released its Fifth Assessment Report earlier this year.
Have you ever looked up in the sky and wondered "What on earth is that?" I can still remember the first time I saw a little rainbow in the sky not far from the sun... what was I looking at? It's time to say Halo to optical phenomena...
"How many robots do you encounter during your day?" The answer, I expect, is none... the great news is that we have some fantastic UK entrepreneurs ready, and inspired by the mission, to lead the RAS charge from Europe.
Some stories are best told with visualisation... They aren't flashy; they are simple and designed to convey key information quickly... The amount of data being generated by the World Cup lets us explore anything.
Companies House just announced that it's making all of its documents available for free in 2015... it shows once again that the UK is a pioneer in data transparency... Companies House itself says, this move "will open up opportunities for entrepreneurs to come up with innovative ways of using the information."
The development of effective and evidence-based psychological treatments is one of the major triumphs of the last decades. And based on this triumph, some folks say we don't really need to know why they work, we just need more of them. But that is jumping the gun on policy, and may just further embed the status quo into our management of mental health problems.
Analysts forecast that spending on wearable technology will hit $19 billion by 2018; but for wearable device spend to come close to that figure, app developers will need to be encouraged to create with the same vigour and ingenuity we saw at the beginning of the smartphone revolution.