f you want to go all-out Isabel Marant style, invest in a white biker jacket and slip it over a white jumper, white shirt, white jeans and - yeah, you saw it coming - white wedge-heel trainers. The pieces themselves are casual, and effortlessly cool, but by combining them all in the same shade you create something instantly high-fashion.
A few years ago, we might have cited John Rocha and Matthew Williamson as the hottest tickets for London Fashion Week. The New Guard have trounced on that theory. They are more than just BFC sponsored talent, the lucky creatives that escaped the unemployment net. They are the rebirth of British fashion design. Yeah, I said it. An actual rebirth.