One such example of where it is starting to ramp up, is the UK market which is predicted to reach a value of £313.6 million by the end of 2014. Many brands are hoping that the upcoming Christmas period will finally see a breakthrough for wearable technology into the consumer space or certainly soon after as Apple throws its considerable weight behind the market.
Apple, Samsung, Motorola and the other wearable manufacturers have been squaring up, tweaking their products and getting ready for a multi-year assault on the consumer market... I'm excited to start my project at Harvard in February, where I'm researching and writing a report on how the relationship between smartwatches and content companies is going to develop.
Given the years of hype around the idea of their smartwatch, it would have been all too easy for Apple to just stick a sixth-generation iPod Nano on an overpriced wrist strap and be done with it. Instead, the Cupertino-based company has given its Apple Watch a nifty way of gliding through menus, a healthy slew of supported apps and crammed it with more sensors than a North Korean game show.
A confession - I'm not a smartwatch fan. They're nearly all ugly, crap battery and over-engineered. Also, I like normal watches, with nice dials and nice straps. Smartwatches stink of innovation by public companies to drive sales and share value. I'm perfectly happy having a smartphone and a stupid watch.