Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.
I've had a bit of a love hate relationship with Newcastle United fans, I love their passion for their club and you have to have the up most respect for them for that, but you get one little transfer deal fall through like 'Bas Dost' not signing on Tuesday ;) and you would think I personally relegated them from the amount of abuse I got off a majority of them on Twitter!
The Easter Rising that took place in Dublin in 1916 was organised by a small group of conspirators in the Irish Republican Brotherhood; a secret revolutionary movement which was founded in Ireland and America in the mid-nineteenth century. The actual Rising was carried out by a group of the Irish Volunteers, without the knowledge of most of its leaders or members, in alliance with the small citizen army led by the revolutionary socialist James Connolly. Close to 500 people died in the Rising, mostly Irish civilians - fifteen of the leaders were executed in Dublin...
It's been a pretty punchy start, we're both shattered, muscles are screaming for a rest but we need to keep on heading South and pick up some better weather. Some days are hot and calm, and it feels like we are rowing through treacle. But Bieber's on repeat and banter is high - no complaints here. So far so good.