But there is another thing that could be just as unfair and just as advantageous, and it's being used in sports everywhere: technology. So should the public aim some of their outrage at technology like a donor of toxin-free urine aiming into a bottle? Let's see how tech is used in sports to find out.
When it comes to monetisation, sure, live broadcasting is arguably the last bastion of televised sport, but video platforms and social apps are making a beeline for the pot of more than $200bn of ad spend put into it by brands and advertisers. Facebook, Yahoo and Twitter are all eyeing sports media rights as a way to swell engagement - and therefore their coffers - on their platforms.
Equality in sports ought to be a given, so the fact that professional women participants still generally earn less than their male equivalents is a scandal... The Gender Balance in Global Sport report just published has found what it calls a 'vast' wage gap still existing, two years after first highlighting the problem.
Sport has never been just about playing; it's also about spectating. The start-up of the football season will see many of us yet again travel all over the country (and Europe) in support of our clubs - and we love it. If we didn't have these beautifully constructed arenas designed specifically to accommodate our live viewing experience, sport simply wouldn't be the same...
Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.
I've had a bit of a love hate relationship with Newcastle United fans, I love their passion for their club and you have to have the up most respect for them for that, but you get one little transfer deal fall through like 'Bas Dost' not signing on Tuesday ;) and you would think I personally relegated them from the amount of abuse I got off a majority of them on Twitter!
The Easter Rising that took place in Dublin in 1916 was organised by a small group of conspirators in the Irish Republican Brotherhood; a secret revolutionary movement which was founded in Ireland and America in the mid-nineteenth century. The actual Rising was carried out by a group of the Irish Volunteers, without the knowledge of most of its leaders or members, in alliance with the small citizen army led by the revolutionary socialist James Connolly. Close to 500 people died in the Rising, mostly Irish civilians - fifteen of the leaders were executed in Dublin...