But there is another thing that could be just as unfair and just as advantageous, and it's being used in sports everywhere: technology. So should the public aim some of their outrage at technology like a donor of toxin-free urine aiming into a bottle? Let's see how tech is used in sports to find out.
When it comes to monetisation, sure, live broadcasting is arguably the last bastion of televised sport, but video platforms and social apps are making a beeline for the pot of more than $200bn of ad spend put into it by brands and advertisers. Facebook, Yahoo and Twitter are all eyeing sports media rights as a way to swell engagement - and therefore their coffers - on their platforms.
Equality in sports ought to be a given, so the fact that professional women participants still generally earn less than their male equivalents is a scandal... The Gender Balance in Global Sport report just published has found what it calls a 'vast' wage gap still existing, two years after first highlighting the problem.
Sport has never been just about playing; it's also about spectating. The start-up of the football season will see many of us yet again travel all over the country (and Europe) in support of our clubs - and we love it. If we didn't have these beautifully constructed arenas designed specifically to accommodate our live viewing experience, sport simply wouldn't be the same...
Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.