As consumers we're spoiled for choice when it comes to watching TV online -- from the sheer selection of what to watch, to the ways in which we can watch it. Broadcasters have had to adapt to this landscape, and so have advertisers. As a result advertising campaigns are becoming more targeted than ever before. But how do we, as consumers, feel about that?
Not wanting a repeat (strange that, they normally love a repeat ) of Alex Mitchell, who in 1975 supposedly shuffled off to heaven while howling hysterically at the 'Kung Fu Kapers' episode of the Goodies, they (the BBC) therefore decided that for the sake of the nation's health, they'd make the current Sitcom Season as unfunny as possible.
After the first episode, we were left with the pieces of a challenging jigsaw scattered all over the floor - with not much idea how they fitted together and whether they were all part of the same puzzle. The writers provided us with a few theories that left seasoned crime drama viewers saying "That's far too obvious", so we are certainly in for an interesting ride as the series unfolds.
I think if you have the passion and the talent, you just need to get yourself out there and send your showreel around to casting directors. Performing is a passion, which unfortunately is inaccessible to so many, not to mention the recent proposal to stop Performing Arts in education by Parliament - if you take away performing arts, you are disabling people to express their creativity, it's madness!
In a sense, the Prime Minister is to be congratulated. The last person who ignited such an interest in politics was Guy Fawkes. Although look what happened to him. Forget hanging, drawing and quartering ( who shouted "Shame?"), at least the worst fate likely to befall Cameron is that he's hung out to dry by the Tories.
Gone are the days where regular people from the marginalised walks of life enter the Elstree compound, as now Big Brother needs "somebodies" and established personalities that are used to performing on camera already. I completely get that in recent years, housemates have under-delivered by not showing anything reminiscent of their VT's, but isn't the principle of Big Brother to bring 'ordinary' civilians into the house?