When was the last time you saw a disabled person on TV? Our research shows more than half of us are more likely to see a disabled person on the street rather than on our screens. And one in six of us have no recollection of disabled people in any media at all.
In a market where you can watch television wherever you want, content is the real differentiator. People flock to different channels or platforms because they have the latest episode of the new top series - or their catalogue contains their favourite old programme.