Peter Oborne quits the Telegraph. He accuses them of bad things. He says they pander to advertisers, drop stories and run populist headlines. Everyone who cares says 'wow!' and the Telegraph gets a kicking on Twitter. That's the upshot of the story. But even if the Telegraph did do all these things, why was Oborne so surprised and shocked?
A picture is worth a thousand words and the blood red poppy speaks most powerfully of all. Although multiple pins and poppies are lost throughout the remembrance time please do continue to buy poppies as every donation goes towards a truly worthy cause, to those it is difficult to articulate your immense appreciation.
Saturday saw London as the first place in the UK to be the target of Californian millionaire Jason Buzi and his envelopes of 'Hidden Cash'. This Twitter-led treasure hunt went from a couple of tweets being shared from his account @hiddencash, to a full-blown media frenzy with the man himself appearing on Sky News with secret clues as to the money's whereabouts.
The medley of today's media is unprecedented. While Britain's biggest publishers find themselves in similarly unparalleled levels of turmoil - shrinking revenue, the threat of state regulation, and a growing tendency to aim their guns at each other - the range of outlets beneath them is fragmenting like light through a prism.