A team of scientists from the University of Oxford's Wildlife Conservation Research Unit (WildCRU) and World Animal Protection are looking to combine both original thinking and citizen science into a single initiative. Specifically, we are calling out to the world's most creative minds - "Can you think for tigers?"
Last week millions tuned in to watch the BBC's Tigers About the House, featuring British born Giles Clark, a zoo keeper from Australia Zoo in Queensland. Mass 'awws', 'ooohs' and smiles filled the nation as tiger cubs Spot and Stripe playfully and rather adorably fed from the hands of their carer at home.
There is a poster on the London Underground that takes your breath away. It shows the huge head of a tiger staring straight into the face of a young boy. Their noses are nearly touching - and the gaze of the boy is equally intent. In the space between their eyes is an invitation. It reads: 'Come within a whisker of nature's most breathtaking predator.' But it is the message I like to ponder most; which of the two is 'nature's most breathtaking predator'?