Like many brands, most successful political narratives are the ones that are memorable - distinctive, tangible and succinct. Positivity is an optional extra. So is truth as of late. Here we look at the top 10 attempts to establish political brands in Britain in the 21st century. Share your own favourite with a quick poll at the end.
Though Blair's project is likely to fail, we should recognise what is really behind it. Blair is driven by self-interest and opportunism. The British people are driven by the love for their country and its people. It's clear which side will win, and soon we will Get Britain Out of the EU.
"Politics is in such crisis," my friend says as he pulls the cork out from a bottle of Gran Reserva Rioja. Nothing like a cosy dinner party to discuss the ills of society and the wrongs of politics. He was, of course, referring to the impending Brexit, the imminent inauguration of Donald J. Trump - as Donald J. Trump illeistically calls himself, and the apparent rise of the Right. "Scary times," he says while studying the legs.
Why you should care that facts mean nothing in politics any more You might have heard the term post-truthism recently. From Adam Curtis' latest doc...
We Liberal Democrats are the only party which stand for hope, rather than fear. So, be hopeful. If we have the faith and commitment we can change course. We can and must build a better Britain, in a fairer world. Lets do it together!
The nauseating Trump/Brexit mashup headline, courtesy of the Daily Star, no doubt had many backwards thinking Brexiteers waving their union jack flags and 'Go Home' placards in obvious joy.
The contrast between Theresa May's and David Cameron's styles could be a refreshing change, with serious times calling for more serious leadership. But to really make a success of her time in Downing Street, May has a lot to learn, including how to adapt her style to the challenges of the office she now occupies.
I piled into his autobiography over the past week looking to get to the heart of the mystery of the tiny dancer David Cameron loathed above all others, but honestly juicy details of life in Westminster are few and far between... Here are some of my favourite bits.
"I am the heir to Blair," said David Cameron in 2005. With the announcement he is quitting the Commons after standing down as Prime Minister, he is certainly staying true to that premonition.... All Prime Ministers want a legacy, yet are rarely remembered in the way they would wish. No matter what he does next, or what else he achieved while in office, Cameron will always be remembered as the Prime Minister who accidentally took the UK out of the European Union.
If you're indulging yourself in liberal guilt, I'll give you something else to feel guilty about. While we discuss the relative merits of Britain's isolationism around our dinner table, safe in our homes, there are still another 10 million people under IS control.
Having been forced to suffer the debate between pro and anti Corbyn campaigners, and found myself summarising the content into an exchange between two imaginary people, Tom being in favour of Corbyn, and Jennifer being firmly against. If it were recorded as a transcript, it would have read something like this:
Can social media truly liberate the minds of the masses from the corporate propaganda of the mainstream media? Is it possible to imagine one day that people power might even become the leitmotif of the British state?
We are tolerant - we accept that not everyone shares the exact same views as us but they are welcome in our party. If you want a fairer, more equal society then there will always be a place for you in the Labour Party. We are the kinder party - so let's bloody well start behaving like it.
Michael Gove MP, Secretary of State for Education from 2010 - 2014, saw the fallacy of the claim that knowledge had only instrumental value and took the opportunity to give a Conservative answer to the question 'what counts as knowledge' which is now, sadly, entrenched in Britain's educational policies and structures.
The future of the UK outside of the EU is uncertain but if we let those with radical and divisive views take control of our country rather than moving back towards the path of centrism, the future is likely to be a far less inclusive and united place.
Still living with the devastating consequences of the doomed Iraq invasion, this country has been thrust into yet another cataclysmic, life altering upheaval. With the same hallmarks of group-think and remorseless psychopathy, I wonder how much more chaos and reckless abandon, this weary world can take.