Over 80,000 people have registered, and paid a deposit, to express their interest in being part of a reality TV programme that aims to send a small number of people to Mars to establish the first colony there.
In some ways it's not surprising that the ideas and concepts of thinkers eclipse the people themselves, but to overlook the very human grounding of these notions is to enshrine a vision of ideas as somehow supra-human.
Space tourism has set a precedent for extra-terrestrial industries, and could be the forerunner of a much more expansive and lucrative economy to emerge outside of Earth's atmosphere, one that could really take-off (excuse the pun) once the initial infrastructure is in place.
For one thing, discovering the universe was a computer would also mean the end of death, since there would also be no life of which it would be worth speaking. This is a significant improvement on life as we find it today.
I feel the need, the need for SXC. Or more specifically, the Denham x Space Exploration Corporation (SXC) collaboration which sees Denham the Dutch jeanmaker fuse classic Top Gun style with astronautical garment technology to make up the Training Kit collection which will be used by SXC's Future Astronauts on the first commercial space flights.
What vexes me most is not that these artists are indolently committing crimes against the English language, but that they are wasting a hallowed opportunity. Words add depth, colour and personality to a song. In fact, they become even more powerful when projected onto a musical backdrop, which is why I shudder when lyricists make a conscious decision to rhyme nonsensical syllables.
I take my cap off to Felix Baumgartner. Any person with the courage to rise 128,000 feet (24 miles) into the sky before jumping back down to Earth is a braver man than I will ever be... Hell, despite trying several times... I'm still too scared to ride the London Eye!
Of course, things have changed since 1969, but I do think the principles and essence of what Neil and his team demonstrated should be applied to today's leadership because, as it stands, there's a lot that needs to be learned.
Like a child with a toy, or a London urbanite on a crawl around Shoreditch, Ibiza is equally as obsessed with the new, the next big thing. Each year, fresh objects of desire are created by hopeful businessmen, artists & entrepreneurs.
The blue moon appears on Friday 31 August 2012. "The moon will turn full Friday, the second time since its first full appearance Aug 2 this year.
If the moon landings were awesome, we know we have more computing power now in our mobile phones. If the speed of Apollo 11 was stupendous, in the blink of an eye we can now send pictures around the world of a prince behaving like a plonker.
The UK space industry is a well hidden success story. Like other nations, the UK is targeting space as a high-growth sector. More competition than ever is coming from Brazil, China, India and South Korea, which all have government-subsidised space programmes.
As you walk through the museum's trove of wonders, above the models of rockets and mooncraft you hear orchestral music. It lures you upstairs to a free exhibit called Universe of Sound. Here you can experience classical music like never before.
Stopping smoking in enclosed public spaces, banning cigarette vending machines, hiding tobacco displays in shops and supermarkets; legislation has achieved good things over the last five years. But let's not sing in the rain just yet, we should be striving for an even brighter future.
Nike really are smashing it at the moment. Never mind the Air Wovens, Flyknits or the mad Yeezy II hype, for me it's all about the understated, super tactile designs of NIKECraft, the new collaboration with bricolage sculpture artist Tom Sachs.
28.000 light years away from Earth, towards the center of our Milky Way, an unexpectedly mighty hurricane blows around a tiny black hole. It is the strongest wind ever observed by astronomers and a great surprise because these pushed off particles exceed the speed of 32 million k.p.h