As we enter the final weeks before the EU referendum politicians, business leaders and even celebrities have entered the campaign. High profile celebrity endorsements have included Benedict Cumberbatch (Remain), Emma Thompson (Remain), Michael Caine (Leave), and Katie Hopkins (Leave). With this in mind, YouGov asked voters how they thought 30 different fictional characters might vote on 23 June.
Are the pollsters in the clear? Not yet. After the huge defeat in the Westminster elections they will have to prove that they will get better. The London Mayoral election shows a positive advance in a short period of time. However, they will only face the real test in the next UK parliamentary elections. Until then, pollsters have time to improve their methods.
The government's plans would see prohibitions limiting large stores from opening on Sundays for more than six hours lifted in certain circumstances. The decision would be devolved to local leaders across England and Wales (Scotland and Ireland already have powers over Sunday trading devolved to their regional parliaments).
Of the nine million people who voted Labour in May, around four million withhold their backing for Corbyn and McDonnell on the economy, saying they trust the Tories more, or trust neither party, or simply 'don't know'. Unless the great bulk of these doubters can be won over, Labour will not be able even to get back to nine million votes, let alone the 10-11 million it needs to become the largest party.
One of the most seductive arguments for holding an in-out referendum on the European Union is that it will settle the matter for decades to come: if the UK votes to stay in, we can then plan for the future without fearing a new campaign to shove us towards the exit door. The trouble is, it ain't necessarily so.
A revolution in technology over the past decade has shaken up business models underpinning everything from how we share and consume news and ideas, to how we shop or find a date. We live in an on-demand world, and as we enter the final weeks of the 2015 election, we're seeing how democracy is also being reshaped by the web.