Schoolchildren have been handed front row tickets to watch Olympic events after recently published pictures showed hundreds of seats were left unfilled.
Rows of empty seats dominated TV coverage of the Games, leaving officials desperate to beef up spectator numbers.
Corporate sponsors have come under fire from angry members of the public who were not able to secure tickets watch the sporting events.
Now, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) has started dishing out prime seats to kids in a bid to pack out arenas.
Students from the school were "ecstatic" to receive free tickets
Clapton Girls Academy in East London were given 20 free tickets last week to various events across the Olympic Park taking place on Sunday and Monday. They have since been upgraded to front row seats with unparalleled views which were originally designated for corporate ticket holders.
The girls sat court side during the Brazil versus Australia mens basketball game - sitting mere inches away from top athletes.
P.E. teacher Kitty Fox said: "I think it is fantastic that they are giving any available and unused seats to schoolchildren.
"We have been told that if the people who have paid for the front row seats do turn up then we might have to move along. But so far that hasn't happened.
"We are just enjoying the fact we have got the chance to witness so many sports."
The tickets were handed out by Get Set, the official London 2012 education programme, which forms part of LOCOG.
Fox added: "The girls are all keen sportswomen and are chuffed to be here.
"When they found out the girls were absolutely ecstatic, some of them wouldn't have been able to go otherwise.
"We are given seats to whatever events need seats filling, so it is kind of pot luck.
"Hopefully this experience will inspire the girls to go out and achieve sporting success."