Tory co-chairman Grant Shapps, or marketing guru Michael Green depending on where you've met him, is falling further into a scandal over his identity after it was reported he had changed his birthplace multiple times for elections.
Shapps, formerly the housing minister, appears to have changed his place of birth multiple times for campaigns in 1997 and 2005, the Daily Mail has reported.
Shapps has at one time claimed to be a 'Londoner by birth', during an unsuccessful run for Southwark North and Bermondsey's MP in 1997.
He then claimed he was 'born in Hertfordshire' during the 2005 election, where he won his Welwyn Hatfield seat, with his Wikipedia page (which Shapps has admitted to editing) listing his birthplace as Watford, Hertfordshire.
So, which one is it?
Aside from telling voters he was born in two separate places, more has emerged of the activities of Michael Green, who made an appearance at a $3,000 a ticket Las Vegas conference at the New York, New York hotel and casino.
Under the guise of Green, Shapps claimed to have built up "the world's largest internet marketing forum", all the while running for election in the UK as Grant Shapps.
While many questions still linger over the affair, the real question is: Is Grant Shapps actually Grant Shapps? Or is Grant Shapps actually web marketer Michael Green, with 'Tory chairman and politician Grant Shapps' his bizarre alter-ego?