This homeless man may well have the most ingenius ploy of collecting small change we've ever seen.
Holding a sign which asks "Which religion cares the most about the homeless?", he presides over nine receptacles, each assigned to a different faith.
The image was posted to Reddit by user Ventachinkway, who explained: "When I passed him he proudly announced 'The atheists are winning!'".
In the comments that follow, arguments as to the percentage of Christians in the US population and whether he'd deliberately siphoned the majority of his change into the atheist bowl to make a point, abound.
Regardless of all the nitpicking, we have to admit we found it to be a pretty impressive strategy.
Click through photos of the atheist displays and nativity scenes in Santa Monica from December 2011:
All photos courtesy of Atheists United: