A flame-haired comedian will lead a march across Edinburgh in the name of Ginger pride.
Shawn Hitchins’s event on August 10 will see a battalion of redheads descend upon the city to raise awareness of so-called “gingerism” prejudices.
He told Digital Spy UK: “Internationally, red hair is tied to the identity of Scotland and should be a cause for celebration.
“It’s totally tongue-in-cheek, but in light of the recent attention to bullying and gingerism we can send a message to all that says ‘It Gets Redder’.“
What's more - you don't even have to be ginger to take part - wigs in the appropriate shade are being supplied for those who aren't. Can't say fairer than that.
Hitchins will perform his Ginger Nation show at the city’s Fringe Festival.
'I Collect Gingers'