A flame-haired comedian will lead a march across Edinburgh in the name of Ginger pride.
Shawn Hitchins’s event on August 10 will see a battalion of redheads descend upon the city to raise awareness of so-called “gingerism” prejudices.
He told Digital Spy UK: “Internationally, red hair is tied to the identity of Scotland and should be a cause for celebration.
“It’s totally tongue-in-cheek, but in light of the recent attention to bullying and gingerism we can send a message to all that says ‘It Gets Redder’.“
What's more - you don't even have to be ginger to take part - wigs in the appropriate shade are being supplied for those who aren't. Can't say fairer than that.
Hitchins will perform his Ginger Nation show at the city’s Fringe Festival.