Thai Airways workers erected a crane and blacked out the plane's logo after the Airbus A330-300, carrying at least 280 people, skidded off the runway in Bangkok.
Some 14 passengers were injured in the incident, according to The Times , during the accident at Suvarnabhumi International Airport on Monday.
ITV quoted Thai Airways official Smud Poom-On as saying the "blurring" was a recommendation from the Star Alliance, under which the airline operates, to protect its image.
The flight had arrived from Guangzhou, China, and was carrying 288 passengers and 14 crew members.
Thai Airways President Sorajak Kasemsuvan said the crash was due to a landing gear malfunctioning.
"Sparks were noticed from the vicinity of the right landing gear near the engine; the matter is under investigation," he said in a statement quoted by the Daily Telegraph.
It was the second Thai Airways incident in two weeks
Some 20 passengers were injured when a Thai Airways Airbus A380 hit severe turbulence as it was descending to Hong Kong's airport two weeks ago.