Labour leader Ed Miliband is locked in a heated row with the Daily Mail over an article on his Marxist academic father headlined "the man who hated Britain".
He says the story about the late Ralph Miliband's political beliefs was a "character assassination" and "smear".
The Daily Mail has refused to apologise, printing a lengthy editorial of its own next to the piece in Tuesday's paper, entitled "An evil legacy and why we won't apologise."
The paper called Miliband's response "tetchy and menacing", adding that "Red Ed's in a strop with the Mail".
But a simple search on Twitter for 'The Daily Mail' has shown public opinion is not in favour of the Mail's defence.
In fact, at the time of writing, The Huffington Post UK failed to find a single tweet in defence of the Mail's editorial angle.
At the same time this image has rapidly been making the rounds on social media sites, in reference to the Mail's history:
I dunno, is this a good time to tweet a pic of Daily Mail founder wooing Hitler in 30s when EdM's Dad fought fascism? pic.twitter.com/np8BOrYNnV— ben stewart (@benstewart999) October 1, 2013
RT this please: Daily Mail SUPPORTED Hitler fascism yet smears Ralph Miliband who fought Nazism on the beaches on D-Day #disgustingsmearmail— George Galloway (@georgegalloway) October 1, 2013
The Mail have overdone it with their attack on Ralph Miliband. He was left wing, so what? Hardly 'evil'. Or am I falling for click bait?— Alex Crowley (@alexkcrowley) October 1, 2013
Will the Daily Mail just piss off already. It's like having that embarrassing racist grandparent at a party.— Harry Thomas (@_harrybo) October 1, 2013
I'm no fan of Ed Miliband but what the Mail is doing is vile, disgusting, and as worthy of the term 'journalism' as dog mess. Despicable.— Craig (@jorgalbertz) October 1, 2013
Can someone just get on with it and fold the Daily Mail into the ground - the worst rag there is. The Ed M smear is a new low #dailyfail— EBK (@DJEBK) October 1, 2013
Just waiting for the Daily Mail to start Yo Mama jokes about the Milibands...— Rahul (@RahulMehhh) October 1, 2013
I think the only kind of Britain Ralph Miliband would have hated is 'Daily Mail Britain'. Spiteful, vile, only gets worse when reiterated.— Jack Butler (@jackbutler92) October 1, 2013
How can ANYBODY condone the Daily Mail & it's hate campaign of Ed Milliband #dontreadrubbish— Janet Patricia Brown (@ringward) October 1, 2013
I don't particularly like the Labour Party to be honest with you but what the Mail has done will make people like me vote for them.— Katie Collis (@her_welshness) October 1, 2013
Honestly sickened by the Daily Mail's attack on a dead man who served in the Royal Navy. RIP Ralph Miliband.— Blef (@blefuscu74) October 1, 2013