Helen Flanagan wasn't going to let the fact it's a bit chilly out get in the way of her wearing a not-exactly-warm-looking Christmas outfit, but it's all in the name of a good cause.
The former 'Coronation Street' star posed in a festive red dress and long white stockings in London's Covent Garden to help persuade shoppers to leave fur off their Christmas lists.
The model and actress is fronting animal welfare charity PETA's 'Keep It Fur-Free Under the Xmas Tree' campaign.
"Fur is cruel and gruesome, and it belongs squarely in Christmas' past", she said.
"With all the wonderful stylish, fur-free designs available today, it's never been easier to celebrate with Christmas gifts that are as kind as they are chic."
This isn't the first time Hels has lent her support to PETA - earlier this year she stripped off to have scales painted on her naked flesh to help raise awareness of the exotic animal skins trade.
See which other celebs have stripped off and got naked for PETA over the years in our gallery below...