All toys sold at department store Marks and Spencer will be gender neutral from Spring 2014, the company has confirmed.
The news came via Twitter on Tuesday after a number of Christmas shoppers took to the social networking website to complain about the store’s separate toy ranges for male and female children, accusing it of “casual sexism” and “gender segregation”.
Labour and Co-operative MP for Walthamstow Stella Creasy also tweeted the store and on Tuesday afternoon its verified Twitter account confirmed the news.
A spokesman for the store tells HuffPost UK: “The decision was actually taken several months ago.
The store's current 'Boy Stuff' range as available online