02/01/2014 10:22 GMT | Updated 23/01/2014 10:52 GMT

David Cameron Promotes The Help To Buy Scheme With An Incredibly Awkward Photoshoot (PICTURES)

Prime Minister David Cameron took part in a photo opportunity earlier to promote the Help To Buy housing scheme.

The photocall involved visiting a building site and a homebuyer with her young daughter and it couldn't have looked more awkward.

Photo gallery David Cameron's Awkward Photo Op See Gallery