08/04/2014 08:31 BST | Updated 08/04/2014 08:59 BST

Compare The Meerkat Toy Is Not Proof Of Car Insurance, Police Inform Driver

Compare the Market, if you’re reading you can clock this up as a massive PR win.

A driver who was pulled over by police in Surrey attempted to convince officers he had vehicle insurance by pointing out he had a Compare the Meerkat fluffy toy at his house.

But it didn’t fly with the @SurreyRoadCops, who tweeted on Monday:

“PNC says no insurance driver says “It must be insured I have my Meerkat at home” Meerkats are not proof of insurance!”

The intensely irritating meerkat ‘Aleksandr Orlov’ – and his family - have become the firm’s mascots in recent years.

Said to hail from Russian aristocracy, the cravat-wearing mammal is now a TV phenomenon and social media rockstar with 814,000 Facebook fans and 66,000 Twitter followers.

compare the meerkat

Aleksandr Orlov has become the mascot of Compare the Market

He’s also a best-selling author, with his autobiography ‘A Simple’s Life’ outselling both Katie Price and Tony Blair's efforts.

Some would say Orlov revolutionised the British advertising industry – as well as promoted his species to national status.

The original soft toy in sale at Harrods was sold out before it even made it to the store.

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