David Beckham has been posing in his H&M underwear for a number of years now, yet we still do a little sharp intake of breath every time he does another photo-shoot - and the latest one is no exception.
While we love seeing Becks looking preened and polished when he strips down to his smalls, we’re thoroughly enjoying his rough and ready look in these newly unveiled photos.
In the new pics, Becks is looking fabulously dishevelled, posing with wet hair, and wearing nothing but his kecks.
In another shot, he looks quite thoughtful, staring into the distance and seeming a tad moody, or maybe he’s just trying to remember if he left the iron on.
Speaking about his latest collection, David said: “These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.”
Well we certainly enjoy looking at you wearing them, if that’s what you mean, Becks.
And it seems the fashion world agrees with us, as earlier this year Tommy Hilfiger suggested he thought Becks was the "world’s best underwear model".
David Beckham’s latest Bodywear collection will be available in H&M stores from 21 August.