But now it's 2014, and not only is the iWatch rapidly heading towards its date with destiny, we also have several other very real, very beautiful smartwatches to compare it to.
The result is that Apple has a genuine job on its hands to convince us the iWatch is something we need, not just something we're irrationally demanding. And spare a thought for the independent 'hobbyist' concept designers too. These heroes have been filling the internet with mocked-up, fake or otherwise strangely conceived iWatches for years, but now their task is harder than ever -- and so it will have been all for naught anyway.
Still, until that day comes, we still have a few months of looking at concepts to go. And this might be one of the best. This iWatch by SET Solution might be clearly insane in some says (six days battery life?) but in others looks very neat and well-designed.
Take a look, above and let us know in the comments if you're still itching for a smartwatch made by Apple -- or if you can ever see yourself wearing one at all.