The BBC triumphed over ITV in the battle for World Cup Final viewers, with almost 10 million more viewers tuning in watch the Beeb's coverage of the Germany’s match against Argentina, according to Barb figures.
While the game itself was a closely-fought contest, decided by Mario Gotze’s extra-time goal, the BBC were the clear winners when it came to the ratings war.
According to figures from Barb, the BBC's coverage of the Brazil 2014 Final drew in an average of 12.09 million viewers, while ITV netted just 2.86 million.
The BBC's team of suited and booted pundits was led by Gary Lineker, who was joined in the studio by Rio Ferdinand, Alan Shearer and Alan Hansen, who was making his last appearance as a TV football pundit.
Meanwhile on ITV, Adrian Chiles, Martin O'Neill, Ian Wright , Glenn Hoddle and Lee Dixon were in their usual spots on the decking, sporting sunnies and attempting to look calm and collected in the blazing heat.
ITV are traditionally beaten by the BBC in the World Cup ratings war and in 2010, which was Adrian Chiles' first year as their lead presenter, just 3.3 million tuned into ITV’s coverage, while 15.1 million watched Spain’s 1-0 win over Holland on the BBC.
In 2006, ITV also lost out, managing to pull in just 3.5 million viewers to the BBC’s 17.9 million.
Naturally, many viewers took to Twitter to discuss the viewing options, and Adrian Chiles’ presenting skills came under fire once again.
Anybody actually watching the football on itv apart from Adrian Chiles family?— Travis Marchant (@TravMarchant) July 13, 2014
The only thing more dull than that first half? Adrian Chiles discussing that first half— Context (@Context__) July 9, 2014
ITV's decision to place their studio on Ipanema Beach was also called into question, as Chiles and his team struggled to hear each other over the sounds of the waves crashing on the shore.
Turned over to ITV for the end of their coverage. Awful. The pundits can't hear each other because of the waves breaking on the beach!!— Michael Lamont (@MichaelLamont92) July 13, 2014
Turned over to ITV to see the comparison, there was adrian chiles talking about the waves on the beach. Think I made the right choice #BBC— Laura Sandhu (@laurasandhu) July 13, 2014
The game was Alan Hansen's final appearance as a 'Match Of The Day' pundit and the presenter took the chance to explain his decision to retire.
"I've been in football for 41 years and I'm going out right at the top, just as I did at Liverpool," he said. "I have worked for a great organisation with wonderful people on the most fantastic programme."
Ahead of the game, it was estimated that over 1 billion people worldwide would tune in to watch the match, which dominated social media on Sunday night.
Official figures from Twitter show that over 32.1 million tweets were sent about the final.
One celeb who couldn’t resist tweeting her way through the game was Rihanna, who treated her 36.3 million followers to a live commentary of the match, before sharing snaps of herself celebrating Germany’s win with the team.
Battled It Out