How much do Apple fans want to believe the iWatch exists?
So much that they'll believe literally anything about the mythical wearable, rumoured to be (finally) on the way later this year.
To prove it, US TV host Jimmy Kimmel sent out his staff to see if they could convince people in New York that a $20 Casio was the smartwatch of their dreams.
Whether or not their reaction is a result of their fandom, their stupidity or the fact they're on camera and the crew asked about 400 people, and these are the five that went along with it we don't know. What we do know is that it's funny.
Check it out, above.