Should mothers be able to breastfeed in public without criticism?
Singer Gwen Stefani posted the below photo to Instagram, showing her with her 5-month-old baby boy, Apollo Bowie Flynn.
In the snap, the 44-year-old appears to be breastfeeding her son beside a gorgeous, mountainous landscape in Switzerland.
At present, the UK has one of the lowest rates in the world for breastfeeding. Blogging for HuffPost UK Lifestyle, Lottie Daley writes about our need for more 'lactivists': "Women not breastfeeding their babies is a public health problem. We need a gargantuan shift in cultural perceptions of what's normal."
Gwen's picture may help to spark this "cultural shift", and she's not the only proud parent in celeb-land saying yes to public breastfeeding.
King added a pointed statement with her post, writing: "These are the moments a mother lives for. Breastfeeding should not be taboo - and bottle feeding should not be judged - it's ALL fun for the whole family."