Ask your average chauvinist what he thinks about feminists and the answer will likely be along the lines of "they're all hairy, ugly and single and haven't had a good shag in a while, innit."
While there is obviously nothing wrong with being hairy, single or less than model-perfect, the idea that feminists all conform to this stereotype is ridiculous.
Introducing the hashtag #FeministsAreUgly - it's been trending on twitter since hoards of women began posting stunning selfies below the phrase.
The origins of the hashtag are unclear, but for many feminists (including some of us here at HuffPost UK Lifestyle), the movement is somewhat questionable.
We understand these women are trying to point out the ridiculousness of the 'ugly feminist' stereotype, but are they really re-claiming the phrase or just playing into the hands of the aforementioned chauvinistic pig?
Feminists believe in equal rights, which in turn means believing in an end to the objectification of women. But by posting selfies, are some not promoting the objectification of women by inviting others to judge their 'hotness'?
While the #FeministsAreUgly hashtag may have started with the best of intentions, like with many social media movements before it some seem to have jumped on the bandwagon with entirely different motives.
This latest movement comes soon after #WomenAgainstFeminism spread across the internet - making us concerned that the true message of feminism is getting lost.
Let's not turn feminism into a beauty pageant.