17/09/2014 06:41 BST | Updated 17/09/2014 07:59 BST

Bollywood Actress Deepika Padukone Fights Back Against Times Of India's Sexist 'Cleavage' Tweet

Bollywood actress Deepika Padukone looks on during the launch of Fiama Di Wills Beautiful Face 2008 Hunt, in Mumbai, India, Friday, Sept. 12, 2008. (AP Photo/Rajanish Kakade)

She may be a Bollywood actress but Deepika Padukone spoke for all women when she took on a leery tweet from The Times of India about her cleavage. Her stand against sexism saw 8,000 retweets and the #IstandWithDeepikaPadukone hashtag was trending on Twitter.

The newspaper posted a picture of Padukone's breasts - see below - which the actress screengrabbed and replied: "Supposedly India's LEADING newspaper and this is NEWS?":

She then added:

You'd think the newspaper would issue an apology, but in the same manner of a groper saying his victim should be glad of the attention, they responded that it was meant as a compliment.

If it really was a Compliment, then why you deleted that tweet? #IStandWithDeepika #FindingFanny

— Sir Ravindra Jadeja (@SirJadeja) September 14, 2014

Sexism isn't just rife in India of course, it's a global issue. But in a country where it is officially the worst place in the world to be a woman (yes, even ahead of Saudi Arabia, it is becoming increasingly important that Bollywood stars - who are viewed as virtual gods by the masses - take these issues head on.

Last October reported the BBC, actress Mallika Sherawat refused to retract her statement that "Indian society is regressive for women", which led to a heated clash with a reporter.

Padukone's point is a valid one. And if Times of India sincerely think that they were paying her a compliment, perhaps it's one they should extend to male celebrities with the caption: "OMG, so-and-so is having a great ballbag day!!"

See what we mean?

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