Eating a bacon sandwich is apparently the new 'are you a normal human being' test - and Nigel Farage has failed.
In what appeared to be a direct challenge to Ed Miliband, the Ukip leader was today snapped munching on a swine butty.
Miliband was widely mocked after he was pictured tucking into his breakfast in an undignified manner.
But then Farage's attempt arguably wasn't much better...
The Ukip leader declared his sandwich-eating performance a "6.6" - despite being forced to deny claims from onlooking reporters that he had dripped sauce on his shirt, ITV news reported.
Michael Crick from Channel 4 News added: "He's in danger of losing the Muslim vote and the Jewish vote."
Huge media scrum to watch Nigel Farage eat a bacon butty. I despair. pic.twitter.com/fHB6T1Whx5— Helen Pidd (@helenpidd) October 2, 2014
The Eurosceptic MEP reportedly said he would be "very worried" if the bacon turned out to be Danish, citing "inferior animal husbandry" in the Scandinavian country.
Farage, who has been laying into the Labour leader with gusto as of late - having recently branded him an "anorak" - was taking part in a walkabout in the Heywood and Middleton constituency in Greater Manchester, which both party leaders are visiting today ahead of an upcoming by-election.
Nick Clegg also weighed into 'bacon-gate' after being ambushed with a sandwich live on air during his LBC radio show.
"This is very unfair, I don't think anyone looks very elegant," he said at the time. "I thought it was a bit unfair on poor Ed Miliband."
After being attacked left, right and centre in recent months after an unfortunate series of visual gaffes were given enthusiastic coverage by a merciless media, Miliband hit back at his critics in an interview with the Huffington Post UK.
"I think principles do matter more than photos ops," he told Huff Post UK.
"I think if people want somebody who will put good press coverage, good photo ops, before their principles, than David Cameron is clearly that person.
"If they want someone who will put their principles first, who thinks they are more important than photo opportunities, then I am that person. Somebody once said it’s not the bigness of our problems that worries me, it’s the smallness of our politics."