06/11/2014 12:15 GMT | Updated 06/11/2014 12:59 GMT

Aldi Xmas Ad - Supermarket's Answer To John Lewis's #MontyPenguin Xmas Ad

While the first bells of Christmas were officially run this morning with the advent of John Lewis's Christmas ad, featuring the feathered talents of Monty the Penguin, rival store Aldi have uncovered their own festive offerings, with far more wholesome, inclusive fare.