ITV have confirmed that they will be screening an Oxo ad starring Lynda Bellingham on Christmas Day, as a tribute to the late star.
The plans were revealed by Ruth Langsford on ‘Loose Women’, and met with a huge round of applause from the studio audience.
Lynda played the 'Oxo mum' from 1983 until 1999
Speaking during Tuesday’s episode, Ruth explained: “We can announce that we can share Christmas with Lynda - Lynda’s Oxo advert from 1984 will be shown on ITV on Christmas Day.
“The advert will be shown during the commercial break of a major, prime time show. It’s lovely isn’t it. I think she’d be thrilled...what a lovely legacy to leave behind.”
Tragically, ahead of death, Lynda often spoke about how she was looking forward to spending one, final Christmas with her family.
Following Ruth’s announcement, Coleen Nolan shared her joy at the news, commenting: “Because we know her [Lynda’s] big thing was to be here for Christmas, I feel now like she will be with us for Christmas in the way we loved and remembered her.
“We all wanted the Oxo mum didn’t we and to be able to see her on Christmas Day must bring so much happiness to her family.”
Ruth announced the news
Coleen also commended the individuals who launched the online petition calling for the tribute, adding: “It’s one of those campaigns that starts and you think when everything has quietened down they won’t bother, the fact is they’ve tirelessly campaigned and they’ve got it and it’s fantastic!”
Lynda’s death came just weeks after it was revealed that her cancer diagnosis was terminal.
Her funeral was held in Somerset, where her friends and family gathered for a “loud, bright and joyous” farewell.
Denise Welch, another former ‘Loose Women’ panellist, read a self-penned tribute to Lynda and the funeral was described by Christopher Biggins as a “Royal Variety-style” tribute to the much-loved television star.