The tabloid alleged that Brand, a part-time political activist, was involved in tax dodging due to possible implicit dealings by his landlord.
This flawless logic prompted a hashtag trend which points out exactly how ridiculous this whole thing is.
Journalist Owen Jones kicked things off:
Stop talking about combatting starvation - you have a fridge full of food! Hypocrite! #TheSunLogic— Owen Jones (@OwenJones84) December 3, 2014
And Twitter jumped on it, brightening up the dreary mid-week bump with a bit of feisty Sun-bashing.
My mum pays her taxes but she bought a Take That album. Hypocrite #TheSunLogic— Billy MacInnes (@billymac1964) December 3, 2014
Don't complain about bankers bonuses! YOU tacitly condoned such behaviour the moment you opened an account! #TheSunLogic— Tawanda Mark Gavhure (@Tawandamg) December 3, 2014
You hate The Sun newspaper but you once flicked through The Sun as a teenager. Hypocrite. #TheSunLogic— RahulNSingh-the Poet (@rahulnsingh) December 3, 2014
Covering everything from taxes to healthcare, this could be the next #CameronMustGo.
@rustyrockets "How dare you complain about cancer when you don't even know what the cure is!"December 3, 2014
I complain about profiteering drug companies yet continue to use their insulin. I'm a huge hypocrite. #thesunlogic— Dave Gould (@davesgould) December 3, 2014
They even started looking into world affairs, like disease, water shortages and Bob Geldof.
@OwenJones84 It's more like 'Don't donate to food banks. You eat in nice restaurants. Hypocrite!'— Steve Berry (@unloveablesteve) December 3, 2014
What a hypocrite The Sun must think Al Gore is for fighting melting ice caps even though he isn't a polar bear. #TheSunLogic— Joe Osborne (@joseph_osborne) December 3, 2014
You complain about rising costs of food and yet you still eat, Hypocrite #TheSunLogic— Andrew graham (@AndyjimmyG) December 3, 2014
Stop talking about saving the rainforest, you have two trees in your garden #TheSunLogic— James (@JamesHawker9) December 3, 2014
Concerned about the effect a growing global population has on our natural resources, but haven't yet killed yourself? Hypocrite!#TheSunLogic— Matt O'Toole (@MatthewOToole) December 3, 2014
How dare you buy the new Band Aid Single?? You haven't even got Ebola, you hypocrite. #TheSunLogic— Matt Arnold (@Moonraked) December 3, 2014
- The Sun's Russell Brand 'Hypocrite' Front Page Is Confusing
- Russell Brand Calls Reporter 'A Snide' Over Hostile Questions About The Price Of His Property
Protests against climate change, but uses a heater in winter? Hypocrite! #TheSunLogic— Nemo's Sister (@NemoSisterOTM) December 3, 2014
And pooing in the woods.
I did a poo in the woods once and I'm not even a bear. I'm such a hypocrite #TheSunLogic— Jonathan Bowcott (@JonathanBowcott) December 3, 2014
Brand even got involved:
"In other news Robin Hood's tights were quite expensive" by Matt Morgan #TheSunLogic— Russell Brand (@rustyrockets) December 3, 2014