The Sun has branded Russell Brand a hypocrite, because he pays rent.
The tabloid alleged that Brand, a part-time political activist, was involved in tax dodging due to possible implicit dealings by his landlord.
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This flawless logic prompted a hashtag trend which points out exactly how ridiculous this whole thing is.
Journalist Owen Jones kicked things off:
And Twitter jumped on it, brightening up the dreary mid-week bump with a bit of feisty Sun-bashing.
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Covering everything from taxes to healthcare, this could be the next #CameronMustGo.
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They even started looking into world affairs, like disease, water shortages and Bob Geldof.
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And pooing in the woods.
Brand even got involved: