Chinese video giant LeTV landed itself in fairly hot water a couple of weeks ago when it compared Apple to Hitler in a poster that was meant to show Apple as being a tech 'tyrant'.
As you can imagine, the publicity stunt backfired spectacularly and LeTV CEO Jia Yueting was forced to explain himself.
Well it turns out that the ill-advised stunt was actually part of a product launch for the company's first smartphone: Le Superphone.
So what is Le Superphone? Well firstly it's a phone you're unlikely to see in the UK so even if you can look past their unfortunately marketing techniques you probably won't be able to buy the phone anyway.
With a 5.5-inch display that appears to be almost bezel-less and a hidden fingerprint sensor, Le Superphone is clearly aimed at the high-end Chinese market in an attempt to fight back at both the new iPhone and HTC's fingerprint-enabled version of the M9 that's launching exclusively in China.
Last but not least it's one of the first phones to sport USB-C, the new next-generation charging/data port that made its debut on Apple's MacBook.