Last month, some of the biggest names in music came together to help launch the new artist-owned program, with the hopes of bringing in more money for artists in the music industry than rival services like Spotify or Deezer.
However, the lukewarm reaction to Tidal has probably been more comparable to a light drizzle than anything remotely tidal, though Jay Z has now sprung to its defence in a furious Twitter rant.
Writing on his page on Sunday, the rapper warned his followers that a “stream of consciousness” was coming, before setting the record straight about Tidal.
He assured his followers that “Tidal is doing just fine”, adding: “The iTunes store wasn’t built in a day. It took Spotify 9 years to be successful…
“We are here for the long haul.”
We are here for the long haul. Please give us a chance to grow & get better. #TidalFacts— Mr. Carter (@S_C_) April 26, 2015
Jay Z went on to hit out at what he dubbed a “smear campaign”, that is in place from “big companies that are spending millions”.
There are many big companies that are spending millions on a smear campaign. We are not anti-anyone, we are pro-artist & fan. #TidalFacts— Mr. Carter (@S_C_) April 26, 2015
Since Tidal’s launch just under a month ago, it has featured exclusive music videos from both Beyoncé and Rihanna, two artists signed to Jay Z’s Roc Nation, who are also co-owners of the music streaming service, alongside Madonna, Calvin Harris and Alicia Keys.