There were a lot of words flying around on Thursday morning to describe Nigel Farage but the rudest of all came from - accidentally we presume - a BBC reporter.
Norman Smith was informing viewers of the Patrick O'Flynn's tirade against the Ukip leader in light of his 'unresignation' on Monday.
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In the outburst, the party's economics spokesman said: ""What's happened since Thursday night, Friday morning has certainly laid us open to the charge that this looks like an absolutist monarchy or a personality cult.
"I don't think that even Nigel would say it's been the most glorious chapter of his leadership."
Smith however tripped up over his words a little.