Among the plethora of goodies Apple unveiled at its Worldwide Developers Conference WWDC 2015 this year, the company included a rather important new feature that concerns your sex life.
The new Apple HealthKit, set to roll out in the autumn, has been revamped so that iOS 9 users can track how much sex they're having all at the press of a button.
Included under Reproductive Health, the 'Sexual Activity' section lets you monitor how often you have used protection and view your 'activity' by day, month and year.
Sexual relationship expert Tracey Cox said: "It is very easy for long-term couples to forget the last time they had sex because it’s often given low priority when our lives get busy. Having a reminder that it’s been a few weeks and you should schedule a ‘date night’ and make time for sex, isn’t a bad idea."
"‘Happy accidents’ - you both feel like sex at exactly the same time in circumstances when you can have it - are few and far between when you have kids and careers, and scheduling in time for sex, however unappealing it sounds, works. Anticipation can replace spontaneity quite effectively."
No doubt some appeared to be more excited than others at the thought of having their sex lives on a calendar.
So Apple is adding to the health app with the iOS 9 update, you will be able to track your sex life 😳 wow— Taryn Taylor (@Taryn_15) June 10, 2015ADVERTISEMENT
Sex isn't the only focus, couples planning to have children will also be pleased to hear that Apple's update will help them as well.
The app's overhaul will also allow iOS 9 users to track basal body temperature, cervical mucus quality, and ovulation test result -- vital family planning metrics.
“In terms of menstruation tracking, basal body temperature, cervical mucus quality and ovulation etc, all of this could prove useful and quite helpful for couples trying for children," says Cox. "I’m not sure of the accuracy of the software but all of these factors do indeed play their part in predicting when a woman is at her most fertile, so it could all help."
One of the key advantages of this of course, is that since both men and women will have access to the data it removes the burden of responsibility from women and allows family planning to become a more shared experience.
Marking a turning point for major tech companies - HealthKit also introduces a menstruation and spotting tracker, despite the very brief mention it had at WWDC.
Last year Apple faced anger from tech's female sector over the HealthKit's casual oversight of a menstruation tracker.
Am I missing it, or does the new iOS 8 Health app not include a period tracker? Seems like a no-brainer addition to me...— Jessica Pixel (@liftedpixel) September 18, 2014
Apple's new health app features come as the company strives to redefine its approach to diversity and its current male-centric approach to health, which many have linked to the lack of women in its work force.
Ahead of the conference CEO Tim Cook told Mashable: ""I think the most diverse group will produce the best product, I firmly believe that."
While some believe the revamped HealthKit is too little too late, Apple's big diversity push across its app will hopefully set a trend and inspire Google and Microsoft to follow. After all, it is 2015.