Cambridge University is set to hire a professor of Lego, following a £4million investment from The Lego Foundation.
The winning candidate will start in October, and will be the director of their own department in the Research Centre on Play in Education, Development and Learning.
In the university's magazine, The Reporter, vice-chancellor Sir Leszek Borysiewicz said: "We have accepted with gratitude a benefaction of £1.5million from the Lego Foundation, payable over three years, of which both the capital and the income may be used to support a Research Centre on Play in Education, Development, and Learning within the Faculty of Education over the same period."
The Lego Foundation aims to "make children's lives better - and communities stronger - by making sure the fundamental value of play is understood, embraced and acted upon".
Last year, the prestigious university hired a doctor of chocolate to find out how and why it melts.