The Daily Express has bizarrely featured a bikini-clad woman alongside three men wearing suits to promote a feature about books that'll make you into a billionaire.
Needless to say people were rather confused by the intended message.
The tweet appears to be trying to communicate one of three things.
The first possibility is that that when you become a billionaire from reading one of their specially selected books, you'll get a free woman in a bikini, like some kind of buy-one-get-one-free offer at your local Tescos.
The second possibility is that while male millionaires sashay around in suits drinking wine and socialising, their female counterparts simply lie by a pool in a bikini and tan.
Finally (and, sadly, probably most likely), it could be just because they wanted to get a naked woman in there.
We're not entirely sure what the purpose of the bikini-clad woman is but Twitter has a few ideas...
And then there was this rather angry person...
There are just so many unanswered questions; who IS this woman? Is she a billionaire? Is she a prize? Why is she wearing a bikini? WHAT IS GOING ON!?