Needless to say people were rather confused by the intended message.
.@Daily_Express who is the woman in the bathing suit? How does she fit in this story? The men aren't wearing bikinis.— Monica Rooney (@monicarooney) July 3, 2015
The tweet appears to be trying to communicate one of three things.
The first possibility is that that when you become a billionaire from reading one of their specially selected books, you'll get a free woman in a bikini, like some kind of buy-one-get-one-free offer at your local Tescos.
The second possibility is that while male millionaires sashay around in suits drinking wine and socialising, their female counterparts simply lie by a pool in a bikini and tan.
Finally (and, sadly, probably most likely), it could be just because they wanted to get a naked woman in there.
We're not entirely sure what the purpose of the bikini-clad woman is but Twitter has a few ideas...
@Daily_Express I'd like to read the book by that billionaire bird in the bikini: can you tell us the title, please?— Amanda Kendal (@AmandaKendal) July 2, 2015
@Daily_Express What's the name of the billionaire in the bikini?— ✵ UK-Wide Watcher ✵ (@UKWideWatcher) July 2, 2015
Oh the @Daily_Express you are awful. (Actually awful, though)— Alexander Velky (@AlexanderVelky) July 2, 2015
@Daily_Express How many billions does the woman in the bikini have?— Romeo Vitelli (@rvitelli) July 2, 2015
.@Daily_Express I am confused is this young woman a billionaire or the prize to these fully clothed men? Not a great ad.— HollyQuin (@HollyQuin) July 2, 2015
@Daily_Express who is the woman in the bikini for? Is this meant to be aspirational for your female readers? Terrible tweet...— Russell Trent (@RussRunRide) July 3, 2015
@Daily_Express Is the bikini woman one of the entrepreneurs, or the prize for being a billionaire? Either way, it's tragic.— lauracarrie (@lauracarrie) July 2, 2015
@Daily_Express why fully clothed men & woman in a bikini? Is she even mentioned? The article is about men! Seems gratuitous and unnecessary— Kirsten Trussell (@KirstenTrussell) July 2, 2015
@Daily_Express is the woman in the bikini a billionaire or an object a billionaire should be able to buy?— LisaMuggeridge (@LisaMuggeridge) July 2, 2015
And then there was this rather angry person...
.@Daily_Express Fuck off with this sexist piece of filth. Fuck right off.— FuzzyWuzzy (@_Confessor) July 3, 2015
There are just so many unanswered questions; who IS this woman? Is she a billionaire? Is she a prize? Why is she wearing a bikini? WHAT IS GOING ON!?