The men were also required to submit a caption with their picture. And they did not disappoint.
'When I looked at the terms and conditions, there weren’t actually any gender restrictions.'
But let us not forget that on the whole sexual harassment is a male problem, a male problem that women are subject to and suffer. If this problem is to go away, it will be men that have to banish it. This stuff doesn't just happen someone does it.
Why should I and women firefighters across the country still have to see us being referred to as men in every newspaper, television advert, classroom and even official documents. Sometimes people say fireman to my face and when I politely correct them they usually sheepishly agree that it's an outdated term... I want to shake off outdated language which we know is stopping young girls and women from considering this rewarding and professional career.
Hugh Hefner, the American businessman behind Playboy magazine, has died of natural causes aged 91. He founded the men's magazine in 1953, with the image of the Playboy Bunny becoming a cultural symbol that has seen global recognition and success
I sit down for coffee and a chat on a sunny terrace with a friend who's a senior youth worker, and she says. "We have a big problem with our 11-13 year old girls". She works on the edge of a big city, in charge of a large youth centre. Her young clients are often affiliated to gangs. She bans all gang talk, throwing of signs and bandanas that identify which gang they belong to. No weapons either. It's to create a safe oasis in their chaotic world. But she's worried it's girls that are suffering most.
No parent would knowingly sign up to put barriers in the way of their children's ambition or outlook. And yet we all (ourselves included) do it every day. Whether it's the assumption that girls will want to go to ballet class and boys will like football.
I am sharing this now because I do not want to see the young people I meet, work with or supervise go through the same things. I want people not just to promote strong women as publicity figures, but consider the workplace culture for all women and men who feel uncomfortable or are unnecessarily held back. And people shouldn't have to feel scared to speak out, for fear that it would be considered against them in future professional endeavours.
Yes, it's an abhorrent front page. Yes, it's deeply frustrating, it's offensive and it's outdated. But I'm not alone in my anger. Thousands and thousands of people are furious about it.
I want to build on the great success we've had hiring a balanced creative team, and open us up to even greater diversity. As a branding agency, having myriad perspectives, experiences and backgrounds in-house only works to enhance our proposition of being able to assimilate with, and comprehend our clients.