Monthly parties are being organised in eastern France to bring together an array of flame-headed people.
The meet-ups, being dubbed 'Ginger parties' encourage socialising and networking among a vast spectrum of shades.
Red-haired pride is not a new phenomenon, in 2011 an annual "Ginger Pride Walk" was established in Rome and in Georgia.
The brains behind the parties are British-born Alice and her French friend Gerald. The pair created them in response to a diminishing number of redheads and their aim is to re-populate the world with the lavish hair colour.
A controversial report published in 2014, claimed redheads could face extinction due to climate change.
It also claimed that only 1-2% of the world's population have red hair although 40% are thought to carry the gene.
Alice discussed discrimination towards her hair colour with VICE and said: "I had to change schools because of some assholes who would bully me in the playground."
The UK's first 'Ginger Pride' took place in 2013 as part of the Edinburgh Festival Fringe and at the time it was reported by the BBC that one in eight people in Scotland are red-haired, which amounts to around 650,000.
Ginger Pride is not exclusively for redheads however, and the walking group's page on Facebook states: "Anyone is welcome to come, this is not at exclusive event, we embrace non-gingers, transgingers (redheads from a bottle), red beards, red pets, family members (carriers) and anyone who just wants to have a good time."