When Uber announced that they would be offering free ice cream on Friday, eight UK cities collectively rejoiced.
But reality has proven bleak for ice-cream hungry Uber users, who have taken to Twitter to express their utter disbelief and disappointment following the realisation that there simply aren't enough cars.
Looks like Uber might have underestimated just how much people love ice cream... Especially when it's free.
STOP PRESS: I discovered that, rather than waiting for #UberIceCream, I could get it from the shop across the road in a fraction of the time— Dom Graham (@GuitaristDom) July 24, 2015
I want some #UberIceCream! Why are all the Uber Ice Cream Vans busy?!— Sonam (@sonams15) July 24, 2015