American retailer Target announced early August they were adopting a new, non-gendered policy in their stores, and their latest ad proves it was a great decision.
The retailer announced on its blog, A Bullseye View, it will no longer have signs with 'boy' and 'girl' qualifiers in certain departments, like toys and bedding.
The news didn't go down well as critics argued the changes would make it harder for shoppers to find what they're looking for.
But their latest #ShareTheForce campaign is proof toys are in fact gender neutral.
The advert is a montage of photos and videos showing girls, boys, women and men across all generations. And they all absolutely love Star Wars.
SEE ALSO:
Marks & Spencer To Only Sell Gender Neutral Toys From Spring 2014
Minions McDonald's Happy Meal Toys Are 'Swearing' And Upsetting Parents
