Conservative Party Conference RECLAIM Project Campaign '19 Prime Ministers From Eton, Not One From Salford'

04/10/2015 08:27 BST | Updated 04/10/2015 10:59 BST

A charity which aims to increase the diversity of leadership positions across politics, economics, media, culture and sport is targeting the Conservative Party's conference in Manchester with a series of brutally honest advertising billboards.

The city's RECLAIM Project was set up in response to widening social inequality and offers an "alternative pathway" to working-class young people beginning their careers.

The charity works with youths from some of the city's most deprived areas, including Salford, Moss Side and Gorton.

Its latest campaign, entitled "19 Prime Ministers from Eton", aims to provide uncomfortable reading for Tory ministers arriving at Manchester's Piccadilly train station, where one of the billboards will be situated.

And it looks set to succeed.

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Hadi, 16, Salford is quoted on a billboard

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Shawnee, 15, has spearheaded the project

Spearheaded by the work of young leader Shawnee, 15, from Brinnington in Stockport, the bold and brave campaign aims to provoke, inspire and challenge perceptions. She said: “I am sick of the negative perceptions of young working class people.

“I want to show them that we are more than what they say we are.”

“I would make a good politicians as I’ve lived through the effects of the cuts, and I know those suffers in a way that upper class politicians wouldn’t understand”, explains Hadi, 16, from Salford - another of the campaign's stars.

“I am an ethical and fair leader who would look out for everyone's interests in society, not just my own”.


Reclaim Project: The Charity Amplifying The Voices Of Manchester's Youths