Someone pointed out the similarity between the elderly gentleman and another famous character...
Actually, a few famous characters.
Some thought the message was a bit strange:
I thought the new John Lewis advert was pretty harsh to be fair pic.twitter.com/YgWHBvEDUv— TechnicallyRon (@TechnicallyRon) November 6, 2015
Some thought it may have even been FAKED.
Wake up sheeple! It's all filmed in the Nevada desert! Don't believe their lies! The shadows are all wrong too! #ManOnTheMoon— Aaron (@AaronBoardley) November 6, 2015
A lot of people didn't really care:
And some were left disappointed:
as a person who cries if a dog looks a bit sad, #JohnLewisXmasAd didn't make me weep so I'll be going instore for a refund— Lex (@lexcanroar) November 6, 2015
Everyone had seemingly forgotten about last year's ad already:
And some people were just keen to point out the true meaning of Christmas.
reminder that if you're excited about the #JohnLewisXmasAd, you're a Tory.— t h (@barbados_money) November 6, 2015
Obviously there were a few people who jumped at the chance to point some the scientific inaccuracies, because this is the internet:
That man is NOT sufficiently dressed for life on the moon. #JohnLewisXmasAd— CatherineRyanHoward (@cathryanhoward) November 6, 2015
.@johnlewisretail why do you hate science— Rhys James (@rhysjamesy) November 6, 2015
And the highly likely risk of living on the moon...
Fade from black. The old man puts his telescope down. He picks up his shotgun. He takes aim. Clangers. Rabid Clangers everywhere.— TechnicallyRon (@TechnicallyRon) November 6, 2015